Business Details
China Marketing Specialists for Western Businesses
Established by industry expert Domenica Dilieto, our agency was founded on the principle that effective China marketing requires bespoke strategies, not one-size-fits-all solutions. With over a decade of experience in the sector, we identified critical gaps in traditional agency models, including channel bias and lack of sales integration, which we address through our client-centric approach. Our team combines deep market insights with innovative campaign development, ensuring brands resonate authentically with Chinese audiences. We differentiate ourselves by maintaining complete independence from media platforms, allowing us to select optimal channels for each client's unique needs. Our commitment extends beyond lead generation to comprehensive sales support, bridging the gap between marketing efforts and tangible business outcomes.Through rigorous market research and cultural analysis, we help Western businesses refine their positioning to align with Chinese consumer values. Our track record demonstrates consistent success in driving brand awareness, engagement, and measurable ROI across diverse sectors including education, real estate, and healthcare. With operational bases in London and Shanghai, we offer both global perspective and local market expertise. Our methodology emphasizes continuous innovation, leveraging emerging platforms like Douyin and REDnote while maintaining traditional channels such as Baidu and WeChat. Client testimonials highlight our proactive problem-solving, strategic recommendations, and ability to deliver impactful media coverage with circulations exceeding 17 million.
Services
China Market Research
WeChat Marketing
REDnote Campaigns
Douyin Strategy
Baidu PPC
Localized Website Development
In-China Sales Support
Highlights and features
- We maintain complete independence from media platforms to ensure optimal channel selection
- Our approach combines 10+ years of China marketing expertise with continuous innovation
- We provide end-to-end support from strategy development to sales handover
- Our team has generated over 100 media placements with 17M+ circulation
- We offer dual office presence in London and Shanghai for comprehensive market coverage
What people say
Positive helpful approach
Flexible innovative methods
Strategic recommendations
Generated 100+ media pieces
17 million+ circulation
Services
China Market Research
Our research services identify cultural and market-specific factors affecting Western brands in China. We analyse consumer behaviour patterns, competitive landscape, and channel effectiveness to inform strategic decisions. This foundational work ensures all subsequent marketing efforts align with actual market demands.
WeChat Marketing
We develop comprehensive WeChat strategies leveraging the platform's 1.3 billion users. Our approach combines official account management, mini-programs, and targeted content to build brand presence and drive engagement. We integrate CRM functionality to maximise customer retention.
REDnote Campaigns
Specialising in Xiaohongshu strategy, we connect brands with GenZ consumers through authentic influencer partnerships. Our campaigns combine product seeding, content creation, and performance tracking to optimise ROI on this influential platform.
Douyin Strategy
We create tailored Douyin campaigns that leverage China's leading short video platform. Our specialists develop engaging content formats, manage influencer collaborations, and optimise ad spend to capture attention in this competitive space.
In-China Sales Support
Our unique approach bridges marketing and sales through lead nurturing, event support, and CRM integration. We provide on-the-ground assistance for client sales teams while maintaining valuable market feedback loops to refine strategies.
People
Domenica Dilieto
CEO
With over a decade in China marketing, Domenica founded Emerging Comms to address industry shortcomings. Her leadership focuses on strategic innovation and client-centric solutions, drawing from extensive experience in cross-cultural business development.
Questions
What makes your China marketing approach different?
We maintain complete independence from media platforms, allowing unbiased channel selection tailored to each client's specific needs and target audience.
How do you ensure marketing effectiveness in China?
We begin with comprehensive market research to understand consumer behaviour before developing strategies that align with cultural nuances and market realities.
Do you work with local Chinese teams?
Our dual office presence in London and Shanghai enables seamless collaboration between international and local market experts throughout campaign execution.
What industries do you specialise in?
We have particular expertise in education, real estate, healthcare, and professional services, with proven success across B2B and B2C sectors.
How do you measure campaign success?
We track performance through defined KPIs including media coverage reach, lead generation metrics, and conversion rates aligned with client business objectives.
Videos
