Emerging Communications

At Emerging Comms, we're a full-funnel marketing agency dedicated to helping ambitious Western brands successfully enter the vast and complex Chinese market. With our expertise in marketing on Chinese channels, we position your brand for success in this lucrative market.

Our Services

We understand that your brand's values might not align with what Chinese customers value most. That's why we align your message with what Chinese customers truly value, making you their preferred choice. Our services go beyond just marketing campaigns; we offer a comprehensive approach to help you succeed in China.

Marketing on Chinese Channels

China is a massive market where niche social platforms can deliver millions of prospects. We utilise channels that work best for your target market segment, bypassing traditional paid media platforms. Our team ensures that you reach your customers through the most effective channels, establishing a strong presence in the Chinese market.

In-China Sales Support

We don't stop at generating leads; we ensure a seamless hand-off from marketing to sales. Our dedicated sales support team follows up with each lead, providing valuable feedback to your Western HQ and supporting your sales team's activities in China. This ensures a cohesive and effective sales strategy.

Case Studies

We've helped numerous clients achieve success in China. Our case studies demonstrate our expertise in promoting Western brands to Chinese audiences.

• Crown Place: We drove brand awareness and preference among Chinese property buyers and investors, yielding significant results.
• University of Stirling: We won the hearts and minds of Chinese students through strategic marketing integration, increasing their global presence.
• Premier Research: We provided on-site event support in China, unleashing high-quality B2B CRO leads for the client.

Client Testimonials

"At Emerging Comms, they are wonderful to work with. They are always so positive, helpful, and hardworking. Nothing is too big a challenge for them and they are always flexible and innovative in their approach." - Philip Mason, International Sales Director, Battersea Power Station

Guides and Resources

We're committed to helping you navigate the complex Chinese market. Our guides and resources include:

• Guide to Building an Effective China Marketing Strategy in 2024: The essential steps before starting your China marketing campaigns.
• Chinese Student Recruitment: The Complete Guide: A deep dive into how top UK universities successfully attract Chinese applicants in a competitive global marketplace.
• Marketing to Chinese Consumers on Little Red Book (Xiaohongshu): Xiaohongshu, a popular Chinese social media platform, provides valuable insights for reaching Chinese consumers.
• The Complete Guide to Chinese Influencer Marketing: Learn how to set your brand apart, select great influencers, and plan impactful campaigns.

About Us

Emerging Comms is a business born of higher expectations. As the CEO, I've dedicated my career to relationship building and customer insights. I saw a major shortcoming in the China marketing industry - most agencies are tied to a single channel and funded by commissions. We changed that model, building a business on bespoke insights, attention, and close relationships. Our team consists of experts who understand the importance of strategy, innovation, and follow-through.