Business Details
18 Years
experience
Your Trusted Wedding & Event Planner in Norwich
At Softley Events, we have dedicated ourselves to crafting bespoke weddings, parties, and corporate events for over 15 years. Our Norfolk-based team extends its expertise across East Anglia, London, and beyond, delivering end-to-end event coordination tailored to individual client visions. We prioritise quality over quantity, ensuring every detail reflects our clients' unique stories through hand-picked suppliers and meticulous planning. Our approach fosters personal relationships with clients, treating them as family to guarantee seamless execution from initial consultation to the final event moments. With experience in high-profile and international events, we specialise in alleviating logistical challenges while maintaining discretion and elegance.Our portfolio includes prestigious venues and private residences, each transformed into unforgettable settings through creative curation. We exclusively offer comprehensive planning services, avoiding standalone day-of coordination to maintain continuity and client satisfaction. Testimonials highlight our ability to transform complex visions into flawless realities, evidenced by our decade-and-a-half reputation as East Anglia's celebrated event specialists.
Services
Full wedding planning
Venue sourcing
Catering coordination
Corporate event management
Destination weddings
Details
- Year established: 2008
Highlights and features
- We offer 15+ years of specialist event planning experience across diverse locations
- Our hand-picked supplier network ensures exceptional quality and reliability
- We provide complete end-to-end event management from initial concept to completion
- Our client-first approach builds personal relationships throughout the planning journey
- We specialise in international event coordination with cross-cultural expertise
What people say
Stress-free happiness
Unforgettable experience
Perfect day
Supportive
Exceed expectations
Services
Full wedding planning
We create bespoke weddings from concept to completion, managing all elements including venue selection, supplier coordination, and day-of execution. Our service includes personalised guides, menu tastings, and accommodation arrangements for guests. With expertise in both UK and international weddings, we ensure every detail reflects the couple's unique story.
Corporate event management
Tailored corporate events that reflect company values and objectives, from client entertainment to staff celebrations. We handle venue sourcing, branding, logistics, and supplier management while ensuring alignment with company growth strategies. Our long-term client relationships enable consistent brand representation across annual events.
Venue sourcing
Curated access to exclusive UK venues including historic properties and private estates, with capability to coordinate events in client-owned properties. We match venues to event requirements while managing all logistical aspects, from marquee installation to guest transportation requirements across Norfolk, Suffolk, and beyond.
Supplier coordination
Comprehensive supplier selection including caterers, florists, entertainers, and photographers. We organise menu tastings, decoration consultations, and technical production requirements while maintaining quality control across all service providers to ensure cohesive event execution.
Destination weddings
Specialist planning for international weddings with expertise in cross-cultural coordination and logistical management. We handle time zone differences, travel logistics, and local supplier integration while maintaining the same meticulous attention to detail as UK-based events.
People
Sarah Softley
Founder & Lead Planner
With over 15 years' experience, Sarah established Softley Events after founding the successful Think Pink charity ball series in 2001. She personally oversees all events, combining creative vision with operational expertise to deliver exceptional client experiences.
Questions
What services do you offer for wedding planning?
We provide full-service wedding planning from initial concept to day-of management, including venue selection, supplier coordination, budget management, and bespoke design tailored to your vision.
Do you work outside Norfolk?
Yes, while based in Norfolk we regularly plan events across Suffolk, Cambridgeshire, London, and international locations with equal expertise and local knowledge.
Can you accommodate specific cultural requirements?
Our international experience enables us to sensitively incorporate diverse cultural traditions and requirements into event planning, ensuring appropriate representation and execution.
What is your cancellation policy?
We recommend discussing specific cancellation terms during initial consultations. Our priority is maintaining flexibility while protecting clients' investments through clear contractual agreements.
How do you handle unexpected issues on event day?
Our proactive planning approach minimises risks, while our team's experience ensures swift resolution of any unforeseen challenges without disrupting your event experience.
Do you offer payment plans?
We tailor payment schedules to individual projects. Please discuss specific financial arrangements during your initial consultation to find the most suitable option for your event budget.
