Business Details
16 Years
experience
Award-Winning Florists for Weddings & Events
Established in 2010 by Creative Director Ruari McCulloch, our company has evolved from a kitchen-table operation into one of the UK's most renowned wedding and event floristry specialists. We pride ourselves on creating innovative floral masterpieces that defy convention, working closely with prestigious venues such as Kensington Palace and Hampton Court Palace. Our team combines artistic vision with technical expertise to bring client concepts to life, utilising the freshest seasonal flowers sourced ethically from New Covent Garden Flower Market.We maintain strong partnerships with leading event planners, cultural institutions, and corporate clients while pioneering sustainable practices through our zero-waste initiatives. Our commitment to excellence has earned us recognition across the film and television industry, where we provide set design and floral installations for major productions.
Services
Wedding Florals
Event Design
Set Design
Seasonal Installations
Corporate Gifting
Sustainability Consultancy
Details
- Year established: 2010
Highlights and features
- 2010-established studio with proven expertise in luxury event floristry
- Ethical sourcing from New Covent Garden Flower Market daily
- Approved supplier at Kensington Palace and Hampton Court Palace
- In-house prop-making and set design specialists for film/TV projects
- Pioneering zero-waste initiatives with 90% flower repurposing rate
Associations and certifications
- Green Mark certified
- B Corp Certification (in progress)
What people say
Breathtaking floral displays
Exceptional client collaboration
Sustainable practices
Award-winning creativity
Reliable event execution
Services
Wedding Florals
We create custom floral designs for weddings of all scales, from intimate ceremonies to grand palace events. Our team works closely with couples to translate personal stories into unique floral compositions using seasonal, ethically sourced blooms. With partnerships at London's most prestigious venues, we ensure seamless execution of complex installations while maintaining environmental responsibility through our zero-waste policy.
Film Set Design
Our specialists provide floral elements and set dressing for film and television productions. We create both fresh and silk flower arrangements that meet exacting production requirements, working with art departments to develop conceptual renders and practical installations. Recent projects include BBC's 'Great Expectations' and Netflix's 'The Three-Body Problem', where our team ensured floral continuity across filming schedules.
Seasonal Installations
We design large-scale floral installations for commercial spaces and public events. Our team creates immersive environments using fresh and preserved botanical elements, with notable projects at RHS Chelsea Flower Show and Fortnum & Mason. These installations combine artistic vision with technical durability to maintain visual impact throughout extended display periods.
Corporate Gifting
We offer tailored floral solutions for corporate clients, including event styling, office installations, and client gifts. Our services cater to international brands and organisations seeking premium floral presentations that align with their brand identity. All corporate projects incorporate our sustainability principles through reusable materials and ethical sourcing.
Sustainability Consultancy
We provide expert guidance on sustainable floristry practices through our 'Floral Angels' initiative and zero-waste policy. Our consultancy services help clients achieve environmental goals by repurposing 90% of event flowers and maintaining strict ethical sourcing standards. We also operate educational programmes for schools and community projects.
People
Ruari McCulloch
Creative Director
Founder and Creative Director since 2010, Ruari established Pinstripes & Peonies after studying at the New Covent Garden Flower Market. He pioneered the company's sustainable practices and maintains close relationships with major cultural institutions.
Marisha Brown
Head of Design
Leading our design team, Marisha brings extensive experience in luxury event styling. She oversees creative direction for major projects, ensuring technical feasibility while maintaining artistic integrity across all client commissions.
Michelle Geary
Head of Wedding Design
Specialising in wedding floristry, Michelle manages bespoke client projects from concept to execution. With over 15 years in the industry, she ensures each wedding design reflects personal narratives while meeting practical requirements.
Rachel de Woolfson
Head of Business Development
Rachel drives strategic growth initiatives and maintains key partnerships with London's premier venues. Her focus on client relationships has expanded the company's presence in both luxury events and film production sectors.
Penny Lindeque
Head of Events
Managing large-scale event production, Penny coordinates logistics for complex installations at historic venues. Her expertise ensures seamless execution of technically challenging projects while maintaining environmental standards.
Questions
What makes your floristry service unique?
Our combination of creative innovation, ethical sourcing, and technical expertise sets us apart. We work with London's most prestigious venues and maintain a zero-waste policy through our Floral Angels initiative.
Do you work with international clients?
Yes, we handle international projects including destination weddings and global film productions, supported by our extensive experience in logistics and venue partnerships.
How do you ensure sustainability?
Through our zero-waste policy, 90% of event flowers are repurposed via the Floral Angels. We source seasonally from ethical growers and maintain Green Mark certification.
Can you accommodate specific design requests?
Our team specialises in translating unique visions into floral reality. We provide concept renders and work closely with clients to ensure designs meet both aesthetic and practical requirements.
What film/TV projects have you worked on?
Recent projects include BBC's 'Great Expectations', Netflix's 'The Three-Body Problem', and Disney+'s 'Secret Invasion', providing both fresh and silk floral elements for set design.
How do you handle large-scale installations?
Our dedicated installation team ensures technical precision for complex projects. We create detailed plans and maintain quality control throughout setup, display, and dismantling phases.
