Business Details
15 Years
experience
Strategic PR & Marketing Agency in Chichester
We are a passionate communications agency specialising in strategic PR, digital marketing, and content creation for brands in culture, heritage, travel, and luxury sectors. Founded in 2011 by Rachel Soothill, our team combines decades of experience with creative precision to deliver multi-channel campaigns that amplify brand narratives and drive measurable business results. Our expertise spans PR, social media, email marketing, and event promotion, with a focus on crafting bespoke strategies that resonate with target audiences.Client testimonials highlight our integrity, attention to detail, and ability to transform brand stories into impactful campaigns. Based in Chichester, we work with businesses across the South Coast and beyond, championing brands through innovative, data-driven approaches.
Services
PR
Partnerships & Influencers
Copywriting
Email Marketing
Social Media
Website Management
Event Marketing
Strategy
Content Creation
Details
- Year established: 2011
Highlights and features
- We offer decades of experience in strategic PR and marketing for niche sectors.
- Our team combines creativity with data-driven campaign strategies.
- We prioritise client collaboration and tailored brand storytelling.
- Our track record includes successful campaigns for luxury and heritage brands.
- We maintain transparency and integrity in all client communications.
What people say
Seasoned communication experts
Innovative, creative, consistent
Responsive and reliable
Amplify brand narratives effectively
Deep understanding of client goals
Services
PR
We craft compelling press stories and manage media relations to secure coverage across outlets. Our PR services include product launches, thought leadership, and backlink strategies. Clients benefit from our journalist networks and tailored approaches to enhance brand visibility and credibility.
Copywriting
Our team creates SEO-optimised, brand-aligned copy for websites, blogs, and marketing materials. We prioritise authenticity and audience engagement over AI-generated content. Clients receive tailored messaging that strengthens brand voice and drives conversions through strategic storytelling.
Social Media
We develop social media strategies encompassing content creation, community management, and paid advertising. Our data-driven campaigns build brand presence and audience engagement. Clients gain measurable results through targeted outreach and influencer partnerships across major platforms.
Event Marketing
From luxury boat shows to art exhibitions, we create multi-channel event campaigns. Our services include PR, influencer engagement, and real-time coverage. Clients benefit from increased attendance and post-event visibility through strategic content distribution and partnership networks.
Strategy
We develop data-driven marketing strategies aligned with business objectives. Our process involves market analysis, audience insights, and channel optimisation. Clients receive actionable plans that integrate PR, digital, and content initiatives to maximise campaign effectiveness and long-term brand growth.
People
Rachel Soothill
Founder & Director
Rachel founded BrightWord in 2011, combining strategic vision with PR expertise. Her leadership drives client-focused campaigns, leveraging journalist networks and creative problem-solving. Outside work, she balances family life with sea swimming and gardening.
Louisa
Creative Director
Louisa specialises in editorial and visual content creation. Her attention to detail ensures brand-consistent messaging across platforms. She balances client work with home renovation projects and family outdoor adventures in her free time.
Abby
Campaign Manager
Abby excels in campaign development and client relationship-building. Her strategic approach focuses on measurable impact and audience engagement. Outside BrightWord, she enjoys exploring landscapes with her family and dog.
Questions
What sectors does BrightWord specialise in?
We specialise in culture, heritage, travel, and luxury sectors, though our experience extends to finance, health & safety, and technology through strategic campaigns.
How do you approach client collaboration?
We prioritise understanding client goals through consultation, then create tailored strategies. Our process involves regular communication, creative workshops, and data-driven adjustments throughout campaign execution.
What services do you offer beyond PR?
We provide full-service marketing including social media management, email campaigns, content creation, website maintenance, and event promotion alongside traditional PR activities.
Can you handle urgent marketing requests?
Yes, our team adapts to tight deadlines while maintaining quality. Clients frequently commend our responsiveness and ability to deliver effective last-minute solutions.
How do you measure campaign success?
We use analytics tools to track engagement metrics, media coverage, conversion rates, and ROI. Clients receive regular reports detailing campaign performance against agreed KPIs.
