Business Details
23 Years
experience
Your Trusted PR Partner in London
Flipside PR is a female-founded and led public relations agency based in London, specialising in beauty, health, medical aesthetics, and lifestyle brands. With over two decades of experience, we combine industry expertise with a personalised approach to deliver tailored media campaigns and strategies. Our team prioritises client-specific goals and budgets, crafting solutions that enhance brand visibility and reputation. We leverage deep relationships with journalists, influencers, and industry experts to secure impactful coverage and drive tangible results. Our services span print and digital PR, social media management, influencer relations, creative mailers, expert comment placement, event planning, and direct-to-consumer ecommerce solutions.We pride ourselves on fostering long-term partnerships with global brands, transforming them into household names through innovative PR strategies. Our commitment to excellence is reflected in our track record of successful campaigns and client testimonials from industry leaders. We stay ahead of trends to ensure our clients remain at the forefront of their sectors. Our collaborative approach ensures every campaign aligns with brand values and objectives. Flipside PR is dedicated to delivering exceptional outcomes that exceed expectations.
Services
Print & Digital PR
Social Media Management
Influencer Relations
Creative Mailers
Expert Comment Placement
Event Planning
Direct-to-Consumer Ecommerce
Details
- Year established: 2003
Highlights and features
- We have over 20 years of experience in beauty and lifestyle PR.
- Our team crafts tailored media campaigns aligned with client goals.
- We maintain long-standing relationships with key industry journalists.
- Our strategies combine creativity with data-driven PR approaches.
- We offer end-to-end solutions from press office management to events.
What people say
Exceptional outcomes
Creative and reliable
Strong media relationships
Tailored strategies
Proven track record
Services
Print & Digital PR
We create integrated print and digital PR strategies to boost brand credibility and online visibility. Our team secures coverage in top-tier publications while building SEO-friendly content. This dual approach ensures maximum exposure across traditional and digital platforms for beauty and lifestyle brands.
Social Media Management
Our social media experts develop engaging content strategies to grow brand presence across platforms. We focus on creating visually cohesive feeds and managing influencer collaborations. This service helps beauty brands connect with target audiences through consistent, trend-aware content creation and community management.
Influencer Relations
We connect brands with relevant influencers to amplify reach and authenticity. Our established network includes beauty experts and lifestyle creators. Through strategic gifting and campaign management, we generate organic content that drives consumer trust and brand awareness in competitive markets.
Creative Mailers
Our bespoke creative mailers combine storytelling with physical product experiences to capture media attention. We design memorable packages tailored to brand identities. This service creates shareable moments that generate buzz and press coverage for new product launches in the beauty sector.
Event Planning
We design and execute impactful brand events from intimate launches to large-scale experiences. Our team handles guest lists, venue curation, and content creation. These events create networking opportunities and generate social media content that extends brand reach beyond the event itself.
People
Lynne Thomas
Director
Lynne co-founded Flipside PR in 2003, bringing over 20 years of PR expertise in beauty and lifestyle sectors. She leads strategic direction while maintaining key media relationships. Her leadership has established Flipside as a trusted agency for global brands entering the UK market.
Rachel Newman
Communications Manager
Rachel specialises in health and fitness PR, leveraging her media network to secure high-profile coverage. With a background in fashion marketing, she combines industry knowledge with strategic communications. Her focus on relationship-building ensures sustained press engagement for clients.
Olivia Foley
Senior Communications Executive
Olivia manages beauty and wellness accounts with a focus on storytelling and brand development. She builds lasting relationships between clients and audiences through targeted PR strategies. Her expertise spans both established brands and emerging startups in the lifestyle sector.
Erin Rider
Content & Social Media Manager
Erin leads social media strategy, creating engaging content that aligns with brand identities. Her expertise in beauty trends informs campaign development and influencer collaborations. She ensures consistent brand messaging across digital platforms while driving audience growth.
Rebecca Hobbs
Press Assistant
Rebecca supports PR campaigns with media outreach and trend identification. Her marketing background helps brands stay ahead of industry developments. She focuses on securing meaningful coverage and translating trends into relevant PR opportunities for beauty and lifestyle clients.
Questions
What industries do you specialise in?
We specialise in beauty, health, medical aesthetics, and lifestyle brands, with extensive experience in both established and emerging sectors.
How do you measure PR success?
We track media coverage, brand visibility improvements, and audience engagement metrics to demonstrate tangible results from our PR campaigns.
Can you work with international brands?
Yes, we help global brands enter and establish themselves in the UK market through tailored PR strategies and localised campaigns.
What sets you apart from other PR agencies?
Our combination of industry-specific expertise, long-standing media relationships, and personalised approach creates unique value for clients.
Do you handle both traditional and digital PR?
We offer integrated PR solutions combining print media outreach with digital strategies to maximise brand exposure across platforms.
