Business Details
Empowering Businesses Through Strategic Marketing
With over two decades of senior NHS experience, I transitioned to establish my consultancy, leveraging strategic planning and leadership expertise to empower organisations across sectors. My approach combines corporate acumen with cutting-edge marketing insights to align business objectives with impactful strategies. I specialise in demystifying digital transformation for clients ranging from sole traders to public sector bodies, offering tailored support through workshops, mentoring, and hands-on training.Recognised with awards including the FSB Regional Sole Trader of the Year, I prioritise client-centric solutions grounded in integrity and innovation. My academic credentials include an MBA and Masters in Philosophy, ensuring robust theoretical foundations for practical applications. I maintain active industry engagement through partnerships with institutions like Nottingham Trent University and NatWest Bank, while continuously refining my expertise through professional development.
Services
Marketing Club
90-Day Challenge
Marketing Meander
Social Media Management
Email Marketing
Highlights and features
- 22 years of senior NHS leadership experience informs practical business strategies
- Tailored marketing solutions aligned with client-specific objectives
- Recognised FSB Regional Sole Trader of the Year award winner
- MBA-qualified consultant with proven digital transformation expertise
- Established partnerships with major institutions including NatWest Bank
What people say
Insightful and useful tips
Fantastic help for start-up
Excellent advice
Innovative and resourceful
Relaxed and engaging delivery
Services
Marketing Club
Join a select group of business owners for monthly workshops and coaching sessions. Develop marketing skills through collaborative learning and strategic planning. Ideal for SMEs seeking structured professional development in marketing management.
90-Day Challenge
Structured 90-day marketing development programme combining online and in-person sessions. Designed for businesses needing strategic marketing direction and implementation support. Focuses on practical skills development and campaign execution.
Marketing Meander
Innovative outdoor marketing consultation combining physical activity with strategic brainstorming. Provides creative problem-solving environment for business owners. Combines walking meetings with marketing strategy development in natural settings.
Social Media Management
Comprehensive social media management across major platforms including LinkedIn, Facebook, and X. Develops targeted content strategies to enhance brand visibility. Focuses on authentic audience engagement and measurable business outcomes.
Email Marketing
Designs effective email marketing campaigns to build brand authority and customer relationships. Focuses on creating engaging content that drives conversions. Includes strategy development and implementation support for consistent communication.
People
Shamshad Walker Marketing
Marketing Consultant & Trainer
Former NHS senior leader with 22 years' strategic experience. MBA-qualified marketing consultant specialising in digital transformation. Award-winning trainer with expertise in business strategy and staff development. Recognised for innovative marketing approaches combining corporate experience with practical implementation.
Questions
What marketing services do you specialise in?
I specialise in strategic marketing planning, social media management, email marketing campaigns, and business growth training. My services include the 90-Day Marketing Challenge and innovative Marketing Meander outdoor consultations.
How can you help small businesses with marketing?
I provide tailored marketing strategies, hands-on training, and practical implementation support. Services include one-to-one coaching, social media workshops, and strategic planning to help small businesses build effective marketing capabilities.
What experience do you have in marketing training?
With 22 years' NHS leadership experience and an MBA, I deliver marketing training for organisations including NatWest Bank and Nottingham Trent University. I specialise in making complex marketing concepts accessible through practical, real-world applications.
How do outdoor marketing consultations work?
The Marketing Meander combines walking meetings with strategic brainstorming. This innovative approach takes place in natural settings to stimulate creativity and develop marketing strategies through face-to-face discussions during physical activity.
What areas do you cover for in-person services?
While based in West Bridgford, Nottingham, I provide in-person services throughout the East Midlands region. Online services are available nationwide, with flexible delivery options to accommodate different client needs.
