Creating a symbol of love, one ring at a time
At Diamonds & Diamonds, we believe in pushing boundaries and taking breaths away with our exquisite collection of high-quality diamonds and jewellery. Our story began in 1986 when the Aswani family established itself in the jewellery industry in the beautiful Caribbean island of St. Maarten. As a retail organisation, we have always strived to exceed our clients' expectations by focusing on what the consumer wants, rather than solely on industry production and marketing trends.
The second generation of the Aswani family, having been educated by GIA and gained experience in the retail and wholesale industry, has taken up the mantle to provide clients within reach of high-quality diamonds and jewellery with exceptional customer service and fair market prices. Our vision goes beyond the 4 C's, as we delve into clarity characteristics, colour shade, the effect of fluorescence, girdle thickness, face-up measurements, depth, table percentage, culet, and the overall impact, ensuring that each piece is unique and exceptional.
Our Services
At Diamonds & Diamonds, we take pride in offering a wide range of services tailored to our clients' needs. Our expertise lies in our ability to provide personalised and undivided attention to each client, ensuring that every piece of jewellery is crafted with the utmost care and precision.
Bespoke Designs
Inspired by her. Created by you. Every ring begins with a personal consultation, followed by a CAD design. Once assessed and approved by you, we begin producing the masterpiece. Learn More >
Diamond Concierge
One-on-One Diamond Education. You have questions. We have answers. Speak Directly with our Gemologist. No Strings Attached. Book a Call >
Attention to Detail
Creating a Symbol of Love. We assess every aspect from the purity of the metal to the millimetre width of the shoulder diamonds. Everything is important to us. Learn More >
Private Consultations
In-Person or Online. Everyone's comfort zone is a little different. Whatever your preference, we guarantee a meeting that will be worth your time. Book an Appointment >
British Craftsmanship
Demand Perfection. Handcrafted in London by Master Jewellers who specialise in Platinum, 18kt Yellow, White, and Rose Gold. Learn More >
GIA Diamonds
The Diamond Standard of Diamonds. All of our Diamonds are independently graded by the Gemological Institute of America, and individually selected by our Gemologists. Learn More >
Awards & Recognition
Customer Service defines Success. In 2019, Karan Aswani, the Founder and Director, was nationally recognised and profiled by the Retail Jeweller, as one of 30 under 30 Rising Stars in the industry. Learn More >
Our clients' experiences and satisfaction are of the utmost importance to us. We are proud to offer exceptional customer service, with independent UK hallmarking, ring delivery in 3 weeks, engraving included, a price match guarantee, custom ring fitting after the proposal, valuations & appraisals included, insurance guidance, and a limited lifetime warranty.
Experience the Diamonds & Diamonds difference today.
Exceptional Experiences and End Products
The reviews for Diamonds & Diamonds are overwhelmingly positive, with every author giving a rating of 5 stars. The customers have had exceptional experiences when working with Karan and the team at Diamonds & Diamonds. The team is described as extremely professional and personable, providing helpful and friendly service throughout every stage of the process, from design to delivery. The level of attention to detail and communication is praised, with customers feeling that their concerns and questions are always answered with great expertise.
Design and Customization
The design process is highlighted as a key aspect of the service provided by Diamonds & Diamonds. Karan spends time getting to know the couple and understanding what is important to them in an engagement ring. He is knowledgeable and provides a balanced viewpoint on different design considerations, making the process enjoyable and stress-free. The customers are thrilled with the end products, which are custom-made to their precise requirements and feature outstanding quality and uniqueness.
Recommendations and Future Business
Many of the customers have already recommended Diamonds & Diamonds to friends and family, and some have even returned for additional jewelry purchases. The reviews demonstrate a high level of satisfaction and loyalty to the brand, with customers confident in recommending the business to others.
