Business Details
32 Years
experience
Emergency
services
Trusted Independent Funeral Services in Norwich
Established in 1994, we are Norwich's longest-standing independent funeral directors, offering tailored funeral arrangements with over 30 years of combined experience. Our family-owned business prioritises dignity, respect, and personalisation, catering to diverse cultural, religious, and eco-friendly requirements across Norfolk and Suffolk. We provide traditional and modern services, including bespoke coffins, horse-drawn hearses, and direct cremations, supported by a modern Mercedes fleet and a commitment to compassionate, transparent care.Our team holds specialist qualifications in mortuary science and funeral celebrancy, ensuring expert guidance through every step. We partner with local suppliers to create meaningful memorials and manage logistical complexities, from probate to international repatriation. Our pre-payment plans through Golden Charter offer peace of mind, while our 24/7 emergency service underscores our dedication to immediate, reliable support during difficult times.
Services
Traditional Funerals
Eco-Friendly Burials
Direct Cremation
Pre-Payment Plans
Repatriation Services
Memorial Arrangements
Coffin Personalisation
Horse-Drawn Hearse
Funeral Stationery
Dove Releases
Details
- Year established: 1994
Highlights and features
- We offer over 30 years of experience in independent funeral services.
- Our team holds specialist qualifications in mortuary science and celebrancy.
- We provide tailored eco-friendly and traditional funeral options.
- 24/7 emergency callout service ensures immediate support.
- Modern fleet includes Mercedes vehicles and horse-drawn hearses.
What people say
Wonderful job
Uplifting
Beautiful service
Thoughtful
Great at what you do
Services
Traditional Funerals
We arrange traditional religious funerals with full ceremonial details, including chapel services and cemetery interments. Our team coordinates clergy, hymns, and readings while providing professional guidance on etiquette and protocol. Services include use of our private Chapel of Rest and a choice of traditional coffins.
Eco-Friendly Burials
Our eco-friendly options feature biodegradable coffins and woodland burials at GreenAcres Colney. We facilitate natural memorialisation through tree planting and sustainable practices, avoiding embalming chemicals and offering carbon-neutral transportation options for reduced environmental impact.
Direct Cremation
This cost-effective unattended cremation includes basic arrangements and a standard coffin. The service covers documentation, local transfer, and cremation at Earlham Crematorium. Ashes may be collected for later memorialisation, with optional hearse transportation included.
Pre-Payment Plans
Our Golden Charter pre-payment plans lock in current prices for future services. Plans cover all essential elements including coffin, hearse, and professional fees. Funds are securely held in trust, providing financial certainty while allowing adjustments to reflect changing wishes.
Repatriation Services
We manage international repatriation of deceased persons with full documentation and transportation logistics. Services include compliance with destination country requirements, coffin sealing, and coordination with overseas funeral directors for seamless arrangements across borders.
People
Nicholas E Potts
Director & Founder
Nicholas established the business in 1994 after qualifying with the British Institute of Embalmers. He holds a Foundation Degree in Mortuary Science and serves as a funeral celebrant. With over 40 years in the profession, he specialises in ceremonial personalisation.
Carole A Potts
Office Manager
Carole co-founded the business with Nicholas, managing day-to-day operations since 2004. Her background in hospitality and education informs her empathetic approach to client care, ensuring smooth coordination of funeral logistics and mourner support.
Natalie Smith
Funeral Director
Natalie joined the family business after completing a BTEC in Performing Arts. She is studying mortuary science at Colchester College while balancing family responsibilities, bringing fresh perspectives to funeral service delivery.
Questions
What types of funeral services do you offer?
We provide traditional religious funerals, humanist ceremonies, eco-burials, direct cremations, and repatriation services. All arrangements can be customised to reflect individual beliefs and requirements.
Can I personalise a funeral service?
Yes, we tailor every aspect including coffin choices, music selections, venue options, and memorial details. Our team helps incorporate personal tributes and cultural traditions into ceremonies.
Do you offer pre-paid funeral plans?
We provide Golden Charter pre-payment plans that lock in current prices. These plans cover all essential services and can be customised to reflect specific wishes while offering financial security.
What is included in your direct cremation package?
Our £1,000 direct cremation includes documentation, local transfer, basic coffin, hearse transportation, and crematorium fees. No mourners attend, but ashes may be collected for later memorialisation.
Are you available for emergencies outside office hours?
Yes, our 24/7 emergency service ensures immediate assistance at any time. Call 01603 219779 for urgent support with deceased transfers and initial arrangements.
