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Expert Chartered Accountants Supporting UK Businesses
Jonathan Ford are progressive chartered accountants based in Liverpool, dedicated to simplifying financial management for businesses and individuals. With a focus on saving clients time, tax, hassle, and worry, we combine advanced cloud technology as Xero Gold Partners with expert advisory services. Our team provides tailored solutions for limited companies, freelancers, and tech startups, ensuring compliance with HMRC and Companies House requirements while prioritising client education and transparency.

Backed by membership in the Institute of Chartered Accountants in England & Wales (ICAEW), we deliver reliable, personable accounting support to clients across the UK and beyond. Through innovative digital tools and a commitment to accessibility, we empower clients to focus on growth while we handle complex financial obligations.
Services
Accountancy Services Tax Planning Payroll Management VAT Returns Virtual Finance Officer
Highlights and features
  • We are Xero Gold Partners with advanced cloud accounting technology
  • Members of ICAEW ensuring professional standards and accountability
  • Specialise in serving limited companies, freelancers, and tech startups
  • Offer a personal service tailored to your business needs
  • Committed to transparency with no hidden fees or obligations
Associations and certifications
  • Xero Gold Partners
  • Institute of Chartered Accountants in England & Wales (ICAEW)
What people say
Exceptional service Knowledgeable team Reliable compliance support Transparent pricing Proactive advice
Services
Accountancy Services
We provide comprehensive accountancy solutions for businesses, including bookkeeping, financial reporting, and regulatory compliance. Our services ensure accurate record-keeping and strategic financial oversight tailored to your business structure, whether a limited company or sole trader. By leveraging cloud technology, we deliver real-time financial insights to support informed decision-making.
Tax Planning
Our tax planning services focus on minimising liabilities through legitimate strategies while maintaining HMRC compliance. We advise on corporation tax, personal tax returns, and VAT schemes to optimise your tax position. Regular consultations help clients adapt to changing regulations and capitalise on available reliefs or incentives for sustainable financial planning.
Payroll Management
We manage payroll processing, pension auto-enrolment, and PAYE submissions to ensure accuracy and compliance. Our tailored service handles salary calculations, tax deductions, and reporting requirements, reducing administrative burdens. Clients benefit from timely, error-free payroll execution with dedicated support for employee queries or legislative changes.
VAT Returns
We prepare and submit VAT returns while advising on optimal VAT schemes for your business. Our service includes reclaiming overpaid VAT and ensuring adherence to HMRC deadlines. By analysing cashflow impacts and VAT-efficient strategies, we help businesses maintain compliance while improving financial efficiency through tailored VAT management.
Virtual Finance Officer
This service provides strategic financial leadership for growing businesses without hiring a full-time executive. We offer budgeting, forecasting, and performance analysis to guide business decisions. Clients gain access to expert financial oversight typically reserved for larger organisations, scaled to their operational needs and growth objectives.
People
Alison Brown
Director
FCCA-qualified director with extensive experience in tax strategy and business advisory. Specialises in supporting creative industries and tech startups with compliance and growth planning.
John Mansley
Director
FCA-qualified director focusing on cloud accounting implementation and financial process optimisation for SMEs. Brings over 15 years of experience in practice management and client education.
Andrew Clarke
Client Manager
Experienced client manager coordinating accounting services for limited companies. Expertise in streamlining financial workflows and ensuring regulatory compliance through proactive client communication and support.
Questions
What accounting services do you offer?
We provide accountancy, tax planning, payroll, VAT returns, and virtual finance officer services for businesses and individuals.
Are you certified Xero accountants?
Yes, we are Xero Gold Partners with advanced accreditation to deliver cloud accounting solutions.
Do you work with businesses outside Liverpool?
Yes, while based in Liverpool, we serve clients nationwide through our cloud-based platform.
How do you ensure tax compliance?
We stay updated on HMRC regulations and implement tailored strategies to maintain compliance while optimising tax positions.
Can you assist with payroll for small businesses?
Yes, we manage payroll processing, pension compliance, and PAYE submissions for businesses of all sizes.
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