Business Details
32 Years
experience
Luxury Jewellery & Bespoke Designs in Worcester
Established in 1994, Anja Potze Fine Jewellery has grown from modest beginnings to a renowned boutique on historic Friar Street in Worcester. Our founder, Anja Potze, brings decades of expertise in certified diamonds, fine pearls, and precious gemstones, cultivated through training in Amsterdam and roles at prestigious houses like Asprey & Garrard. We pride ourselves on offering an exclusive curation of brands such as FOPE, Shaun Leane, and Dower and Hall, alongside our award-winning bespoke design service.Recognised with accolades including the 'Heart of Gold' 2017 Small Business Award and a 2023 National Retail Jeweller Award, we combine technical mastery with ethical sourcing. Our team, including dedicated consultants Amber, Jess, and Tilly, ensures a personalised experience, whether remodelling heirlooms or crafting one-of-a-kind pieces. We are committed to transparency in provenance, supporting mining communities through ethically sourced materials.
Services
Engagement Rings
Wedding Rings
Bespoke Jewellery
Jewellery Repair
Ethical Jewellery
Brand Collections
Bridal Jewellery
Gemstone Sourcing
Inherited Piece Remodelling
Luxury Gifts
Details
- Year established: 1994
Highlights and features
- Award-winning independent jewellers since 1994
- Bespoke design specialist with technical mastery
- Ethically sourced diamonds, pearls, and gemstones
- Exclusive stockist of FOPE and Dower and Hall in Worcester
- Personalised service from experienced, knowledgeable consultants
Associations and certifications
- Small Business Awards
- National Retail Jeweller Awards
What people say
Outstanding service
Knowledgeable staff
Bespoke design process
Beautiful boutique
Personalised attention
Services
Bespoke Jewellery Design
Our bespoke service transforms ideas into unique jewellery. Clients collaborate with our designers to create one-of-a-kind pieces using technical drawings and wax models. Master goldsmiths craft each item to exact specifications, ensuring heirloom-quality results. This process allows clients to repurpose inherited gems or design entirely new pieces.
Engagement Rings
We offer an extensive collection of engagement rings, from classic solitaires to intricate vintage-inspired designs. Our consultants guide clients through selecting ethically sourced diamonds and gemstones, ensuring each ring reflects the wearer's style and story. Complimentary resizing and engraving services enhance the experience.
Jewellery Remodelling
Transform inherited or unused jewellery into modern designs. Our team assesses sentimental pieces, discusses client visions, and creates new items while preserving original elements. This service combines technical skill with creative flair to breathe fresh life into cherished heirlooms.
Ethical Jewellery Sourcing
We prioritise ethically sourced diamonds, pearls, and gemstones. Provenance verification ensures materials support mining communities and adhere to environmental standards. This commitment extends to gold and silver supplies, aligning luxury with social responsibility for discerning customers.
Luxury Brand Collections
As Worcester's exclusive stockist of FOPE, Dower and Hall, and Shaun Leane, we curate high-end collections combining innovation and tradition. These pieces showcase cutting-edge design and craftsmanship, offering clients access to internationally acclaimed jewellery lines unavailable elsewhere in the region.
People
Anja Potze
Founder
Anja established the business in 1994 after training at Amsterdam's Vak School of Edelsmeden and working with prestigious brands like Asprey & Garrard. Her expertise in certified diamonds and fine pearls has earned industry recognition, including national awards.
Amber Hunter
Sales Consultant
Amber joined the team in 2020 following a successful work experience placement. She provides expert guidance on jewellery selection, combining technical knowledge with a client-focused approach to ensure exceptional service.
Jess
Sales Consultant
Jess joined in 2024, focusing on marketing and industry trends. Her warm personality and jewellery expertise enhance customer interactions, making her a valuable addition to the boutique's service-oriented team.
Tilly
Sales Consultant
Tilly balances part-time work with education, bringing youthful energy and modern insights to the team. Her enthusiasm for jewellery design and customer care enriches the boutique's dynamic service approach.
Questions
Do you offer bespoke jewellery design services?
Yes, our award-winning bespoke service creates custom pieces from scratch or repurposes existing gems. Clients work directly with our designers and goldsmiths throughout the process.
What luxury brands do you stock?
We are Worcester's exclusive stockist of FOPE, Dower and Hall, and Shaun Leane, offering their latest collections of high-end jewellery and accessories.
Are your materials ethically sourced?
Yes, we prioritise ethically sourced diamonds, pearls, and gemstones with verified provenance, supporting sustainable mining communities and environmental standards.
What are your store hours?
Our Worcester boutique is open Tuesday to Saturday from 10:00 to 17:00. We are closed on Sundays and Mondays.
Do you provide jewellery repair services?
Yes, we offer remodelling, resizing, and repair services, including transforming inherited pieces into modern designs using our in-house technical expertise.
