Business Details
27 Years
experience
Strategic Tourism & Hospitality Consultancy Services
Established in 1999, Great Potential has built a reputation for delivering tailored marketing, management consultancy, and public relations services to independent hotels, tourism attractions, and related businesses. Our expertise in strategic sales, digital and traditional marketing campaigns, and forensic financial analysis enables clients to differentiate themselves, increase profitability, and maintain industry relevance. With over 25 years of sector-specific experience, including pioneering work in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector through LateMeetings.com, we combine deep industry knowledge with practical solutions.Our team of specialists, including members of the Institute for Hospitality and the Tourism Society, provides objective insights and leverages extensive networks to drive growth. We prioritise client-centric approaches, ensuring transparency, ethical practices, and measurable outcomes through services such as social media management, lead generation, and operational optimisation.
Services
Strategic Marketing
Management Consultancy
Public Relations
Forensic Analysis
Event Planning
Details
- Year established: 1999
Highlights and features
- 25 years of specialist experience in tourism and hospitality sectors
- Proven track record with over 150 businesses supported since 1999
- Tailored marketing strategies combining digital and traditional methods
- Forensic financial analysis to improve profitability and cash flow
- Extensive industry connections in MICE and inbound travel markets
What people say
25 years of expertise
Tailored marketing strategies
Proven sales growth
Financial clarity
Industry connections
Services
Strategic Marketing
We develop customised marketing plans integrating digital and traditional channels to enhance brand visibility and drive sales growth. Our approach focuses on measurable outcomes, leveraging SEO, social media, and targeted campaigns. Clients benefit from 25 years of sector-specific expertise and a proven track record in the hospitality and tourism industries.
Forensic Management
Our forensic management services analyse financial performance to identify inefficiencies and improve profitability. By scrutinising cash flow, cost structures, and operational processes, we provide actionable insights. This service ensures businesses maintain financial health while meeting stakeholder expectations through data-driven decision-making.
Public Relations
We manage public relations to strengthen brand reputation and media engagement. Services include press release writing, media outreach, and crisis communication strategies. Our team ensures consistent messaging across platforms, positioning clients as industry leaders while fostering positive stakeholder relationships.
Event Planning
Specialist support for meetings, incentives, conferences, and exhibitions (MICE) including venue selection, logistics, and delegate engagement. Our experience spans event conceptualisation to execution, ensuring seamless experiences that align with client objectives and industry trends.
Business Mentoring
We offer one-on-one mentoring to hospitality and tourism professionals, focusing on leadership development and strategic decision-making. Drawing from decades of industry experience, our coaching empowers business owners to navigate challenges and implement sustainable growth strategies.
People
John Gallery
Founder & Director
With 25 years in tourism and hospitality, John founded LateMeetings.com and holds leadership roles in the Tourism Society and UKEvents Partnership. He specialises in strategic marketing and business growth.
Clive Rowe-Evans
Forensic Management Specialist
Clive provides financial analysis and operational optimisation services, leveraging expertise in profit improvement and resource management to support business sustainability and stakeholder confidence.
Questions
What sectors does Great Potential specialise in?
We focus on tourism, hospitality, hotels, events, and related sectors, offering tailored consultancy services since 1999.
Can you help small independent businesses?
Yes, we specialise in supporting independent hotels, venues, and tourism attractions with growth strategies and operational improvements.
Do you offer international market access?
Our extensive network includes domestic and international trade connections, helping clients attract global operators and planners.
What marketing services do you provide?
We offer full-service marketing, including digital campaigns, social media management, PR, and lead generation tailored to your business needs.
How do you approach financial management?
Our forensic analysis identifies cost efficiencies and improves cash flow, ensuring long-term profitability and stakeholder satisfaction.
Can I get mentoring or leadership advice?
Yes, our director provides one-on-one mentoring for hospitality professionals focusing on strategic growth and leadership development.
