Great Potential Marketing

Welcome to Great Potential, a marketing, management, and PR business specialising in the tourism industry. With over 20 years of experience, our team has been dedicated to helping independent businesses differentiate themselves, increase sales, and raise their profile using our unique multi-media marketing expertise. Our mission is to provide innovative solutions that help your business thrive in the ever-changing tourism landscape.

Our Services

At Great Potential, we offer a range of services designed to support the success of your business. Our marketing and PR services are tailored to raise your profile, attract interest, and keep you in mind. Our team of experts can manage your digital and analogue marketing campaigns, create engaging content, and develop strategic initiatives to drive business opportunities.

Forensic Management

Our forensic management services are led by Clive Rowe-Evans, who provides expertise in forensic analysis, increased profit and cash flow management, and resource management. Our "Forensic Friend" service helps keep your business sharp, focused, and profitable, ensuring you meet the needs of your lenders, shareholders, and investors, and maintain confidence in your operations.

Meetings, Incentives, Conferences, and Events

With over 25 years of experience in the MICE sector, our team, led by John Gallery, has the knowledge, experience, and connections to help you reach these valuable markets. John has previously developed and operated LateMeetings.com and holds positions in the agency, associations, exhibition, and outdoor markets.

Groups with Great Potential

Our team has extensive experience in the group travel and inbound travel markets. We work with clients over many years, allowing new clients to tap into our network and gain new business from this lucrative market. We attend trade shows, workshops, and sales missions to high-value operators and help clients create itineraries that appeal to these operators and planners.

Client Testimonials

Over 150 businesses and organisations have benefited from our expertise since 1999. Our clients appreciate our unique approach, which combines strategic planning, innovative marketing, and hands-on management. We take pride in our ability to understand each client's distinct needs and provide tailored solutions that deliver results.

About the Team

Our company is owned and managed by John Gallery, who has a career-long commitment to the hospitality industry. John is a Fellow and Board Member of the Tourism Society, chairman of its Yorkshire branch, and the Tourism Consultants Network. John is also a member of the UKEvents Partnership and chairs its research group.

Get in Touch

At Great Potential, we value your business and look forward to discussing how we can support your goals. Please feel free to contact us to learn more about our services and how we can help your business thrive.