Made to order, made to last!
A Family-Run Business with Strong Family Values
Just Schoolwear & Academy School Uniforms, established in 2004, is a family-run business based in the East Midlands. We take pride in offering excellent customer service and providing quality branded school uniform, sportswear, and accessories at affordable prices.
Our Founder: Dwayne Keward's Vision
Our Managing Director, Dwayne Keward, has over 40 years' experience in the clothing industry. Recognising a gap in the market for quality yet affordable school uniform, he founded Just Schoolwear with the specific aim of addressing this need.
Delivering Quality and Affordability
Dwayne Keward's vision is to deliver more affordable quality uniform to parents and carers for their children. Our commitment to offering competitive prices without compromising on quality is reflected in our long-lasting and stylish uniforms.
Our Expertise
We understand the importance of looking smart and feeling confident in school. Our dedicated team embodies this philosophy and works tirelessly to ensure:
- Quality: We only work with top uniform manufacturing brands and stock items in all available sizes at our large Nottingham-based warehouse.
- Embroidery & Customization: We embroider and embellish all uniform in-house, offering a fast, efficient, and competitive turnaround for all your school uniform requirements.
- Customer Service: We prioritize outstanding customer service, ensuring a seamless and enjoyable shopping experience for every customer.
Sustainability & Responsibility
We are excited to announce our new eco-friendly schoolwear initiative, in partnership with 'Ecologi', to reduce our environmental impact. We believe in making a difference, one blazer at a time!
A Family-Focused Business
Just Schoolwear & Academy School Uniforms is a family-run business with strong family values. We take pride in building a positive and supportive environment for our customers, employees, and the wider community.
Overall Experience
The majority of customers had a positive experience at the shop, with two customers praising the excellent customer service they received.
Staff Performance
Will, a staff member, was particularly noteworthy for his polite, pleasant, and knowledgeable demeanor, which put customers at ease. Another staff member, a lovely lady, assisted a customer's daughter in choosing the correct sized blazer.
Store Operations
The store operates on a click-and-collect basis, requiring customers to order online before collecting their items from the store.
Areas for Improvement
One customer felt unwelcome due to the cashier's lack of effort to engage with them or their family.

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