Attract Marketing

At Attract, we are a consultancy specialising in the tourism, leisure and attractions sector. Our team of experienced consultants has produced many feasibility, business, strategic and marketing plans for a range of large and small organisations, both within the private and the public/not for profit sectors. Our projects encompass a wide variety of business, marketing and other disciplines and may involve visitor attraction strategies, viability studies for destinations, museums and heritage sites, marketing planning and audience development, interpretation, access and education plans and strategies, business plans to maximise revenue and minimise costs, understanding and satisfying changing patterns of consumer demand in the leisure and tourism market, consultancy, project implementation and management and identifying sources of funding for attraction development.

The Leisure and Tourism Market Place

Leisure and tourism represent two of the most rapidly growing sectors of the economy, offering opportunities and challenges for private sector operators, developers and investors, as well as public sector tourist bodies. The industry is characterised by the perennial need to attract new customers, maximise repeat visits and purchases, and maintain or improve competitive positions. Appropriate policy responses are needed in the public sector if the wider economic and social benefits of tourism are to be generated.

Planning for Success

New tourism developments require careful market research and considered strategic planning. The business viability and feasibility of new visitor attraction and destination projects have to be rigorously tested. There must be a detailed appreciation of market conditions and of the planning and development contexts for all new projects. The relationship between tourism and leisure objectives and wider social, economic and environmental considerations is often a major strategic factor in deciding local and national destination planning.

At Attract, we have helped many different visitor attractions and leisure organisations achieve success. We have a proven track record in helping our clients to understand and satisfy changing patterns of consumer demand, to develop and implement effective marketing strategies, and to identify and secure funding for attraction development.

Our Services

Our services include:

• Visitor attraction strategies
• Viability studies for destinations, museums and heritage sites
• Marketing planning and audience development
• Interpretation, access and education plans and strategies
• Business plans and programmes to maximise revenue and minimise costs
• Understanding and satisfying changing patterns of consumer demand in the leisure and tourism market
• Consultancy, project implementation and management
• Identifying sources of funding for attraction development

Our articles section provides a knowledge base for visitor attraction, heritage and destination marketing, and our blog provides news and views on tourism marketing and the leisure sector consultancy.

Attract is based in Kenilworth, Warwickshire, and our team of consultants has many years of experience in the tourism, leisure and attractions sector. If you are planning a new tourism development, or if you are looking to improve the performance of an existing attraction or leisure business, please contact us to discuss how we can help you.