Business Details
32 Years
experience
Your Trusted Partner for Luxury Packaging Solutions
Established in 1994, Signet Branding specialises in luxury packaging design and enhancement for ambitious drinks brands. With over 30 years of expertise, we combine artisan techniques like wax sealing with cutting-edge technologies such as laser engraving and smart packaging to create bespoke embellishments that elevate brand identity. Our global client base benefits from our multi-material approach, sustainability commitment, and technical design know-how, ensuring solutions align with brand values, application processes, and delivery requirements.Headquartered in Peterborough, UK, we operate four regional hubs across Europe and the USA, serving premium spirits, wine, and beverage brands seeking growth through impactful packaging. Our team of experienced professionals, including designers, engineers, and sustainability experts, collaborates closely with clients to deliver precision-crafted embellishments and labels ready for mass manufacture.
Services
Diecast metal embellishments
Marque labels
Faux wax seals
Sustainable packaging
Custom bottle embellishments
Details
- Year established: 1994
Highlights and features
- We offer 30+ years' experience in luxury drinks packaging design
- Our multi-material approach ensures optimal solutions for every brand
- Platinum-rated sustainability practices assessed by EcoVadis
- Global production hubs in Europe and USA support international clients
- Dedicated team specialises in automated application integration
Associations and certifications
- EcoVadis
Services
Diecast metal embellishments
Precision-engineered metal embellishments using zinc alloy and other metals. Our diecasting process creates intricate designs with consistent quality for premium spirits and wine bottles. Clients benefit from durable, high-impact branding solutions that maintain integrity during automated application processes.
Marque labels
Customisable flexible aluminium labels with embossing and printing capabilities. These lightweight, sustainable solutions offer tactile luxury while maintaining recyclability. Brands achieve distinctive bottle presentation through multi-dimensional finishes and colour variations tailored to brand identity.
Faux wax seals
Eco-friendly wax seal replicas that mimic traditional wax aesthetics without fragility. Our faux wax solutions provide consistent application, improved durability, and reduced environmental impact while maintaining the premium heritage appearance sought by luxury brands.
Sustainable packaging
Comprehensive sustainable design methodology incorporating recyclable materials, reduced carbon footprint production, and EcoVadis-certified processes. We help brands meet environmental targets without compromising on visual impact or brand positioning through innovative material selection and efficient manufacturing techniques.
Custom bottle embellishments
Tailored embellishment solutions combining multiple techniques and materials. From concept design to mass production, our team develops unique packaging elements that reflect brand identity, enhance consumer experience, and ensure technical compatibility with clients' manufacturing processes and quality standards.
People
Roger Lyon
Managing Director
Leading Signet Branding since 1999, Roger brings infectious enthusiasm and strategic vision. With over two decades of experience, he drives innovation while maintaining the company's commitment to quality and customer satisfaction through his hands-on leadership approach.
Roy Lyon
NPD Director
Innovator with 20+ years' experience, Roy spearheads material and technique development. His marketing expertise ensures Signet Branding remains at industry forefront, balancing creative exploration with practical implementation to maintain technical and commercial relevance for clients.
Ian Lyon
Director
With Signet Branding since 2002, Ian shapes packaging design strategy. His dual focus on creative innovation and technical feasibility fosters a culture where designers and engineers collaborate to deliver commercially viable, aesthetically compelling solutions for global brands.
Jake Wise
Lead Designer
Creative product designer specialising in packaging embellishments. Jake combines technical precision with artistic vision, using digital tools and physical mockups to translate brand stories into tactile packaging elements that resonate with consumers.
Rick Stevens
Quality and Automation Specialist
Automation expert ensuring embellishments meet precision standards for automated application. Rick's technical expertise guarantees consistent quality across production volumes, implementing 'Right first time' methodology to minimise waste and maximise efficiency in clients' manufacturing processes.
Questions
What packaging solutions do you specialise in?
We create bespoke bottle embellishments and labels for premium drinks brands, including diecast metal decorations, Marque flexible labels, faux wax seals, and sustainable packaging solutions tailored to brand requirements.
How do you ensure sustainable practices?
Our EcoVadis-platinum rated processes include using recyclable materials, renewable energy, water recycling systems, and carbon footprint reduction strategies. The Perfect Fit methodology ensures sustainability considerations in every design decision.
Can you work with international clients?
We operate four global hubs across Europe and USA, supporting clients worldwide with localised service while maintaining consistent quality standards through our centralised design and quality control processes.
What design services do you offer?
Our design-for-manufacture service proposes multiple material and finish options, ensures compatibility with clients' production processes, and provides full design control through concept development and prototype testing stages.
How do you handle automated application?
We have dedicated automation specialists who ensure embellishments function flawlessly in automated processes, providing technical support for integration into existing or new production lines while maintaining quality consistency.
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