Observatory International

The Observatory International is the premier global management consultancy committed to assisting businesses in driving brand growth through the transformation of their Marketing and Communications resources. Our mission is to empower Marketing and Procurement professionals to realise their potential and attain their business objectives, ultimately resulting in enhanced return on marketing investment and marketing excellence. We remain steadfastly independent and impartial, receiving no fees or payments from agencies, enabling us to focus solely on achieving our clients' goals.

Our Services

At The Observatory International, we provide a comprehensive range of services tailored to facilitate marketing resource transformation and optimisation. Our offerings include:

• Agency Roster Modelling: We offer a thorough assessment and optimisation of agency rosters, helping clients to develop rosters that align with their strategic goals and facilitate effective collaboration between agencies and internal teams. Through our Roster Rationalisation & Segmentation programme, we analyse existing rosters and recommend adjustments to improve operational efficiency and enhance service delivery.
• Capabilities & Resources: To ensure clients' marketing and communications teams have the necessary skills and resources to execute their strategies effectively, we provide Agency Search & Selection Best Practice Training, as well as Marketing Organisation Design services. These programmes aim to equip teams with the knowledge and tools required to identify and engage with the best-suited agencies and establish optimal organisational structures.
• Client : Agency Relationship Management: We promote best practices in Client-Agency Relationship Management by cultivating positive collaboration dynamics, fostering effective communication, and implementing robust performance measurement systems. Our online criteria ranking tool, Alignment Comparator, assists in capturing, framing, and ranking key stakeholders' requirements, while the Agency Performance Tracker enables fast and simple measurement and tracking of key relationship dimensions between clients and agencies.
• Agency Performance Measurement: To facilitate continuous improvement and accountability, we offer in-depth performance measurement solutions via our Agency Performance Diagnostic tool. This online performance measurement tool enables detailed analysis across critical relationship dimensions, including Team, Strategy, Deliverables, and Operational aspects.

Our People

Our team of highly skilled consultants is dedicated to delivering exceptional service and facilitating business growth. With extensive experience in marketing, communications, and management consulting, our consultants operate from our offices in London, Hamburg, Johannesburg, Dubai, Hong Kong, Singapore, and Seoul, providing local insights and expertise on a global scale. Additionally, we collaborate with trusted partners in Paris, Los Angeles, and New York, enabling us to serve clients across various regions effectively.

Affiliations

At The Observatory International, we actively engage with industry partners and associations, ensuring our clients' access to the latest trends and best practices. Our affiliations include the World Federation of Advertisers, the Institute of Practitioners in Advertising, and the Marketing Procurement Council, among others.

Environmental, Social, and Governance

As a responsible business, we are committed to upholding high Environmental, Social, and Governance (ESG) standards. We strive to promote diversity, equity, and inclusion within our organisation and the wider industry, contribute to our communities through volunteer initiatives, and prioritise sustainable business practices.