Business Details
Expert Marketing & Communications Agency in Walton-on-Thames
TK Associates is a boutique communications, marketing, and crisis agency dedicated to bringing clarity and inspiration to client strategies. With over 30 years of professional experience, our founder Tariq Khwaja previously served as Managing Director of one of the UK's top 20 PR agencies, establishing a foundation for our no-nonsense approach. We specialise in business-to-business marketing and public sector communications, with a particular focus on managing sensitive or controversial issues. Our small, experienced team delivers high-calibre, personalised services, combining strategic insight with hands-on execution to raise profiles and protect reputations.We pride ourselves on long-standing client relationships, with some partnerships exceeding 20 years, and have earned recognition through industry awards including CIPR accolades for communications excellence. Our methodology combines deep market understanding with practical solutions, ensuring clients receive tailored strategies that align with their commercial objectives while maintaining ethical standards and transparency.
Services
Marketing strategy
Crisis communications
Media relations
Spokesperson training
Community engagement
Highlights and features
- We have over 30 years of professional experience in communications and marketing
- Our team provides hands-on delivery from senior consultants
- We specialise in managing sensitive and controversial issues
- We maintain long-standing client relationships with proven results
- Our work has been recognised with industry awards including CIPR accolades
What people say
Highly professional
Excellent results
Proactive and focused
Effective crisis management
Personalized service
Services
Marketing strategy
We develop tailored marketing strategies that align with business objectives and market dynamics. Our approach combines industry expertise with creative thinking to identify growth opportunities and competitive advantages. By focusing on measurable outcomes, we help organisations maximise their marketing investments while maintaining brand consistency.
Crisis communications
Our crisis communications service provides proactive planning and reactive support for managing reputational threats. We help organisations prepare for potential crises through scenario planning and media training, while offering immediate response support during critical situations. Our experience spans complex issues including public controversies and regulatory challenges.
Media relations
We build effective media strategies to enhance visibility and credibility through targeted press coverage. Our approach combines relationship-building with journalists and strategic story development. We help clients navigate both traditional and digital media landscapes to achieve their communications objectives with measurable impact.
Spokesperson training
Our media training programmes develop confident, effective spokespeople through realistic simulations and expert feedback. We focus on message delivery, interview techniques, and crisis response preparation. Participants gain practical skills to represent their organisations effectively in media interactions across all platforms.
Community engagement
We design and implement community engagement strategies that foster meaningful dialogue between organisations and stakeholders. Our approach ensures effective consultation processes that meet regulatory requirements while building trust and understanding. We specialise in handling complex projects with diverse stakeholder interests.
People
Tariq Khwaja
Founder & Director
With 30 years' experience in communications, Tariq previously led one of the UK's top 20 PR agencies. He combines strategic insight with hands-on delivery, specialising in complex issues and public sector communications. His leadership ensures clients receive expert, personalised service.
Questions
What industries do you specialise in?
We focus on property, regeneration, local government, non-profit, and technology sectors, with extensive experience in business-to-business marketing and public sector communications.
How do you handle crisis situations?
We provide proactive crisis planning and immediate response support, combining scenario preparation with media management to protect reputations during challenging situations.
Can you work with international clients?
While based in the UK, we work with clients across different scales, including multinational corporations and global charities, adapting our approach to specific market requirements.
What makes your agency different?
Our senior consultants deliver hands-on service, combining strategic expertise with practical execution, maintaining long-term client relationships built on trust and proven results.
Do you offer media training?
Yes, we provide comprehensive spokesperson training with realistic simulations and expert feedback to develop confident, effective media representatives for all communication platforms.
How do you measure campaign success?
We use a combination of media coverage analysis, stakeholder feedback, and business impact metrics to evaluate effectiveness and ensure campaigns deliver tangible results.
