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At Urbiana, we are passionate about bringing you the best in sustainable and ethical fashion jewellery. Our story began when Akriti, the founder, realised the need for an ethical and environmentally conscious jewellery offering while trying to balance work and family life. This sparked the idea for Urbiana, an online fashion jewellery store with a conscience.

Our Journey

In 2013, Urbiana started as a market stall in Sunday Upmarket and quickly gained popularity for its unique, handmade, and fair-trade jewellery. After refining our business model and evaluating the market, Urbiana was born. We are proud to be a brand that has been dedicated to sustainability and fair-trade practices since our inception.

Our Commitment to Sustainability

At Urbiana, we are committed to making a positive impact on the environment and promoting sustainable practices throughout our supply chain. We source our materials responsibly, ensuring that our jewellery is never tested on animals and that all gemstones are conflict-free. We believe that fashion and sustainability can go hand in hand, and we strive to make a positive difference in our industry.

Our Products

We are dedicated to offering a wide range of unique, handmade, and fair-trade jewellery that caters to all tastes and styles. Our products are carefully crafted using natural materials and sustainable practices to ensure that our customers can enjoy beautiful jewellery that is not only stunning but also ethically sourced.

Our Services

We offer a comprehensive range of services, including styling advice, custom orders, and repairs. Our expert team is always on hand to help you find the perfect piece of jewellery, and we offer a 10% discount on your first order when you sign up to our newsletter.

Get Involved

At Urbiana, we believe that fashion can be a force for good. We invite you to join us in our mission to make a positive impact on the world. Whether you're looking for a statement piece for a special occasion or a subtle addition to your everyday wardrobe, we have something for everyone.

Reviews
Positive: The reviewers highly praised Urbiana's products and customer service, particularly Igor's exceptional service.
Negative: However, some reviewers experienced issues with the quality of products, reporting tarnishing or discoloration within a short period of time.

Praise for Quality and Craftsmanship

Many reviewers have praised Urbiana's products for their exceptional quality and craftsmanship. Several reviewers have mentioned that the products are well-crafted, elegant, and attention to detail is evident. The use of sterling silver and other high-quality materials has been particularly commended.

Customers' Favorite Shopkeeper

Several reviewers have highlighted Igor, a shopkeeper at Urbiana, for his exceptional service and attention to detail. He has been praised for being welcoming, helpful, and providing great style advice.

Disappointing Purchases

Unfortunately, some reviewers have experienced issues with the quality of products purchased from Urbiana. One reviewer mentioned that a ring they bought started to lose its silver coating within two months, while another reviewer reported that earrings they purchased turned a copper color after a week of owning them.

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