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50+ Years
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Trusted Funeral Services in Haverfordwest | Roy Folland & Son
Roy Folland & Son have served the Pembrokeshire community since 1965 as independent family-run funeral directors. Our dedicated team provides compassionate support 24 hours a day, ensuring every family receives dignified and respectful care during difficult times. With generations of experience, we handle all funeral arrangements, from religious to non-religious ceremonies, while offering bespoke services tailored to individual needs. Our facilities include a private Chapel of Rest, accessible for all, and a comprehensive range of coffins and memorials.

We provide transparent pricing with written confirmation, alongside additional services such as commemorative stationery, floral tributes, and funeral transport. Our commitment to excellence is reflected in our membership of the National Association of Funeral Directors, adherence to strict professional standards, and the trust placed in us by local families for over five decades.
Services
Bespoke Funerals Chapel of Rest Coffin Selection Funeral Transport Cremation Services Burial Arrangements Memorial Services Commemorative Stationery Floral Tributes 24/7 Bereavement Support
Details
  • Year established: 1965
Highlights and features
  • We offer 24/7 availability for immediate support during bereavement.
  • Our family-run business has served Pembrokeshire for over 50 years.
  • We provide transparent pricing with written confirmation of all fees.
  • Our bespoke services include chapel of rest access and personalized tributes.
  • We hold membership with the National Association of Funeral Directors, ensuring high standards.
Associations and certifications
  • National Association of Funeral Directors
What people say
Compassion, understanding Professional and sympathetic 24/7 availability Personalized tributes Transparent pricing
Services
Bespoke Funerals
We create personalized funeral services tailored to individual preferences, whether religious, semi-religious, or non-religious. Our team helps arrange appropriate officiants and incorporates family tributes, music, and floral arrangements. We ensure every detail reflects the deceased's personality and family wishes, providing a meaningful farewell.
Chapel of Rest
Our multi-denominational Chapel of Rest offers quiet reflection and visitation for families. Open Monday-Friday 9am-5pm with appointment scheduling, it features original wooden pews, memorial candles, and music options. The space accommodates small funeral services with seating for 25-30 mourners.
Coffin Selection
We offer a wide range of coffins and cremation containers, including traditional oak caskets, biodegradable options, and decorative urns. Our Batesville Caskets collection provides diverse materials and designs. We also supply commemorative name plates and keepsake vessels for ashes.
Funeral Transport
Our fleet includes Jaguar hearses, Mercedes limousines, and traditional horse-drawn carriages. Vehicles are maintained to high standards for dignified appearances. We arrange transport logistics for families and coordinate with ceremonial requirements.
Cremation Services
We handle all cremation arrangements including chapel bookings, minister fees, and interment options. Services include urn selection, scattering pod provision, and memorial placement at Parc Gwyn cemetery. We provide documentation and certificate processing.
People
Robin Folland
Director
Robin Folland continues the family legacy established in 1965, providing compassionate funeral services across Pembrokeshire. With decades of experience, he oversees daily operations and maintains the business's commitment to dignified care.
Questions
What funeral service options do you offer?
We provide traditional, religious, semi-religious, and non-religious funerals with personalized tributes. Options include horse-drawn carriages, live music, and bespoke memorial services.
Do you offer 24/7 emergency support?
Yes, our team is available 24 hours a day, 365 days a year for immediate assistance with funeral arrangements and bereavement support.
How do you handle funeral costs?
We provide written cost breakdowns with no hidden fees. Our transparent pricing includes professional services and disbursements, with free basic child funerals available.
Can I visit the Chapel of Rest?
Yes, our Chapel of Rest is open Monday-Friday 9am-5pm by appointment. It offers quiet reflection space with memorial candles and music options.
What transport options are available?
We offer Jaguar hearses, Mercedes limousines, and traditional horse-drawn carriages for funeral processions and family transportation.
Do you provide commemorative items?
Yes, we supply hymn sheets, memorial booklets, condolence books, and personalized stationery to commemorate your loved one's service.