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Your Trusted Insurance Partner in Newcastle-under-Lyme
AMB Insurance is an independent Chartered Insurance Broker based in Newcastle-under-Lyme, Staffordshire. Established with a commitment to demystify insurance jargon, we provide tailored advice through face-to-face interactions, ensuring clients fully understand their policies. Our team combines expertise from insurers, surveyors, and loss adjusters to deliver meticulous solutions for businesses across construction, cyber, motor trade, manufacturing, and retail sectors.

As a community-focused organisation, we actively support local charities like the Alice Charity's People's Pantry, reflecting our dedication to both professional excellence and social responsibility. Our pillars of professionalism, approachability, meticulousness, and swiftness underpin every client interaction, ensuring a service that adapts to evolving business needs.
Services
Commercial Insurance Cyber Insurance Motor Trade Insurance Construction Insurance Manufacturing Insurance Personal Guarantee Insurance Rebuild Cost Assessment Trade Credit Insurance
Highlights and features
  • We are Staffordshire's only Independent Chartered Insurance Broker
  • We offer access to chartered loss adjusters for claims support
  • Face-to-face meetings with our small, dedicated team
  • Jargon-free explanations of terms and conditions
  • Combination of insurer expertise with client-focused service
Associations and certifications
  • Chartered Insurance Institute (CII)
What people say
Expert advice Clear explanations Responsive team Tailored solutions Community focus
Services
Commercial Insurance
We provide comprehensive commercial insurance tailored to specific industry needs. Our brokers work closely with businesses to identify risks and create customised policies covering property, liability, and operational risks. This service ensures businesses receive protection that evolves with their changing requirements.
Cyber Insurance
Our cyber insurance solutions protect businesses against digital threats and data breaches. Covering incident response, data recovery, and legal liabilities, this service addresses evolving cyber risks while ensuring compliance with regulatory requirements. We help businesses develop resilience against online threats.
Construction Insurance
Specialised insurance for construction projects, covering site risks, equipment, and liability. Our brokers understand industry-specific challenges, providing policies that protect against delays, damage, and third-party claims throughout the project lifecycle.
Motor Trade Insurance
Tailored insurance for motor trade businesses, including garage and dealership coverage. We offer protection for vehicles, premises, and business operations, with policies designed to meet the unique needs of automotive traders and repair specialists.
Manufacturing Insurance
Comprehensive protection for manufacturing operations, covering equipment, inventory, and liability risks. Our brokers create policies addressing production-specific hazards, ensuring continuity during equipment failure, supply chain disruptions, or workplace incidents.
People
Andrew Barrow
Managing Director
With over 20 years in insurance, Andrew leads our team with expertise in business strategy and client relationships. He prioritises ethical practices and community engagement, driving our commitment to exceptional service.
Peter Lycett
Commercial Director
A Chartered Insurance Broker with specialist knowledge in commercial risk management, Peter brings innovative solutions to complex insurance challenges. His focus on continuous improvement enhances our service delivery.
Mark Jones
Sales & Development Director
Mark combines insurance expertise with strategic growth initiatives. His client-focused approach ensures businesses receive tailored solutions while expanding our market presence through trusted relationships.
Jenny-lea Birchall
Operations Director
Jenny-lea oversees operational excellence, ensuring efficient service delivery. With extensive industry experience, she maintains high standards in policy administration and client support processes.
Jessica Price
Client Manager
Jessica provides dedicated client support, leveraging her insurance expertise to address policyholder needs. Her approach combines technical knowledge with personalised service to ensure client satisfaction.
Questions
What insurance sectors does amb specialise in?
We specialise in construction, cyber, motor trade, manufacturing, retail, and commercial insurance, with expertise in personal guarantee and trade credit policies.
How does amb differ from other insurance brokers?
As Staffordshire's only Independent Chartered Insurance Broker, we combine face-to-face service with access to chartered loss adjusters and jargon-free explanations.
Can I meet amb representatives in person?
Yes, we offer face-to-face meetings at our Newcastle-under-Lyme office or virtual consultations with our small, dedicated team.
Does amb support local charities?
We actively support the Alice Charity's People's Pantry, providing foodbank boxes and community assistance through our 'Foodbank Box' initiative.
How does amb handle insurance claims?
We provide access to chartered loss adjusters and work closely with insurers to ensure efficient claims resolution for our clients.
Is amb regulated by financial authorities?
Yes, we are authorised and regulated by the Financial Conduct Authority as an insurance brokerage.