Business Details
28 Years
experience
Your Trusted Triumph Motorcycles Dealer in York
A1 Moto has been a trusted Triumph motorcycle dealership since 1998, serving riders across the north of England. Our journey began in Market Weighton before relocating to York in 2001, where we established ourselves as an official Triumph franchise in 2002. Over 25 years, we've earned multiple accolades including Triumph's Dealer of the Year (2007, 2010, 2019, 2024) and Service Excellence Dealer of the Year (2024). Our 5,000 sq ft showroom in York houses the complete range of new Triumph motorcycles, genuine parts, and riding gear.Our factory-trained technicians provide specialist maintenance and diagnostics, while our motorcycle hire service offers immersive riding experiences. Recognised with Triumph's Outstanding Contribution award in 2015, we combine technical expertise with customer-centric service, including our popular in-house caf that caters to all dietary requirements. As an FCA-authorised credit broker, we offer flexible financing options to suit different needs.
Services
Motorcycle Sales
Parts Supply
Technical Servicing
Motorcycle Hire
Accessories Retail
Details
- Year established: 1998
Highlights and features
- 25+ years of Triumph specialist experience since 1998
- Four-time Triumph Dealer of the Year award winner
- Factory-trained technicians with diagnostic expertise
- Comprehensive motorcycle solutions under one roof
- Award-winning customer service with unique amenities
Associations and certifications
- Financial Conduct Authority
What people say
Dealer of the Year
Factory-trained technicians
Outstanding Contribution award
Dietary-inclusive caf
Flexible hire options
Services
Motorcycle Sales
We offer the complete range of new Triumph motorcycles including the Speed Triple 1200 RS, Tiger Sport 800, and Scrambler 400 XC models. Our showroom maintains immediate availability of demonstrator bikes and pre-owned Triumphs with transparent pricing. Customers benefit from expert guidance through our extensive inventory spanning adventure, sport, and classic motorcycle categories.
Technical Servicing
Our factory-trained technicians provide specialist maintenance and diagnostics for all Hinckley Triumph models using genuine parts. The service includes MOT testing, warranty work, and custom modifications. With dedicated service bays and delivery/collection options, we ensure minimal disruption to motorcycle owners while maintaining the highest technical standards.
Motorcycle Hire
Experience Triumph's Tiger Sport 660 through flexible hire options ranging from single-day to week-long rentals. All hires include comprehensive insurance, 250 daily miles, and fitted luggage. This service allows potential buyers to evaluate motorcycles in real riding conditions while offering adventure seekers temporary access to premium bikes with support from our experienced team.
Parts Supply
We stock the complete range of genuine Triumph components including performance upgrades like Akrapovi exhaust systems and FOX suspension units. Our parts department supports both new and classic models with immediate availability for most items. Customers receive expert advice on part compatibility and installation requirements.
Accessories Retail
Our retail offering includes Triumph-branded clothing, helmets, and luggage solutions. The range features technical riding apparel like the Alder 2 GTX PRO Jacket and premium accessories from partner brands. Expert staff provide fitting assistance and product recommendations to ensure both safety and style for different riding disciplines.
People
Darren Roebuck
Dealer Principal
Leading A1 Moto as Dealer Principal, Darren oversees operations and strategic direction. With over two decades in motorcycle retail, he has driven the business's growth from a small dealership to multiple award-winning franchise status.
Joanne Roebuck
Admin & Accounts
Managing financial operations since 2001, Joanne ensures efficient business administration. Her expertise in motorcycle dealership finance has supported the company's expansion and compliance with FCA regulations as credit broker.
Scott Maclachlan
General Manager
As General Manager, Scott coordinates daily operations across sales, service, and parts departments. With extensive motorcycle industry experience, he maintains service standards that contributed to four Dealer of the Year awards.
Jack Roebuck
Workshop Co-ordinator
Overseeing technical operations, Jack manages the factory-trained workshop team. His leadership ensures timely, high-quality servicing and repairs, maintaining the dealership's reputation for technical excellence and customer satisfaction.
Jim Roebuck
Sales Executive
Jim provides expert motorcycle guidance to customers, leveraging 15+ years of Triumph product knowledge. His sales approach focuses on matching riders with appropriate models, contributing to the dealership's consistent sales performance.
Questions
What motorcycle brands do you sell?
We are an official Triumph franchise dealership, specialising exclusively in new and pre-owned Triumph motorcycles since 2002.
Do you offer motorcycle financing options?
Yes, as FCA-authorised credit brokers, we offer finance packages through selected providers for motorcycle purchases.
Can I test ride motorcycles before buying?
We provide test rides on all Triumph demonstrator models – simply contact us to arrange an appointment.
What service packages are available?
Our workshop offers MOT testing, warranty maintenance, and custom modifications using genuine Triumph parts and diagnostic equipment.
Are used motorcycles available?
Yes, we stock approved pre-owned Triumph motorcycles that meet our strict quality standards for reliability and condition.
Do you have motorcycle hire options?
We offer Triumph Tiger Sport 660 hire from one day to full week durations with comprehensive insurance included.
