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Business Details
22 Years
experience
Award-Winning Show Home Interior Design Services in Surrey
Established in 2004 by Susan White, Phoenix Interior Design is a leading show home interior design firm based in Surrey. Our team of qualified designers, soft furnishers, and stylists specialise in creating bespoke, award-winning spaces tailored to developers' briefs. With over 25 years of experience, we combine cutting-edge design with meticulous attention to detail, ensuring projects are delivered on time and within budget.

Our collaborative approach extends to developers, suppliers, and industry professionals, enabling seamless execution from concept to installation. Recognised for our innovative use of sustainable materials and industry leadership, we maintain strong relationships with top developers while mentoring emerging talent in the field.
Services
Show Home Interior Design Concept Development Furniture Rental Packages Window Treatment & Lighting Packages Sustainable Design Solutions
Details
  • Year established: 2004
Highlights and features
  • We have over 25 years of experience in show home interior design.
  • Our team includes qualified Interior Architects and industry-recognised professionals.
  • We deliver bespoke designs tailored to specific buyer demographics.
  • Our sustainable material usage aligns with modern environmental standards.
  • We maintain long-standing partnerships with leading UK developers.
Associations and certifications
  • Society of British and International Design
  • The Design Society
What people say
Award-winning designs Help sell faster On time and budget Seamless process Exceptional creativity
Services
Show Home Interior Design
Our show home interior design service creates aspirational spaces tailored to target demographics. Using contemporary furniture, fabrics, and accessories, we deliver cohesive schemes that enhance property appeal. With a focus on market relevance and ROI, our designs consistently exceed client expectations while adhering to strict timelines and budgets.
Concept Development
We develop custom design concepts informed by market research and competitor analysis. Our process begins with understanding client briefs and buyer profiles, translating these into visually compelling schemes. This includes material selection, colour palettes, and spatial planning to maximise property appeal and sales potential.
Furniture Rental Packages
Our rental furniture packages offer cost-effective solutions for developers. Featuring curated collections of contemporary pieces, these packages allow clients to showcase high-quality interiors without long-term investment. The service includes delivery, installation, and removal, providing flexibility for temporary show home requirements.
Window Treatment & Lighting Packages
We provide comprehensive window treatment and lighting solutions that enhance interior aesthetics. Our packages include made-to-measure curtains, blinds, and bespoke lighting fixtures designed to complement each show home's style. These elements work together to create inviting atmospheres that resonate with potential buyers.
Sustainable Design Solutions
Our sustainable design approach incorporates environmentally conscious materials and practices. From reclaimed wood features to energy-efficient lighting systems, we integrate eco-friendly elements without compromising style. This service helps developers meet modern sustainability standards while creating unique, marketable interiors that appeal to environmentally aware buyers.
People
Susan White
Founder & Lead Interior Designer
With over 25 years of experience, Susan White is a qualified Interior Architect and founder of Phoenix Interior Design. Recognised for her innovative use of colour and space, she has worked with celebrities, royalty, and major developers. Susan mentors emerging designers and contributes to industry sustainability initiatives.
Questions
What services do you offer for show home developers?
We provide full-service interior design including concept development, furniture packages, window treatments, and lighting solutions tailored to your target market.
How do you ensure designs meet our budget and timeline?
Our structured design process includes detailed planning and logistics management to deliver projects on time and within agreed budgets without compromising quality.
Can you work with our existing brand guidelines?
Yes, we specialise in interpreting client briefs and brand values to create cohesive designs that align with your company's identity and market positioning.
Do you offer sustainable design options?
We incorporate sustainable materials and practices into our designs, including eco-friendly furniture, energy-efficient lighting, and recyclable materials where possible.
What areas do you serve?
While based in Surrey, we work with developers across the UK, delivering show home projects from concept to completion nationwide.