Business Details
26 Years
experience
Trusted PR Agency for Sports & Outdoor Brands
Spring PR was founded in 2000 by Stephanie Briggs with a vision to support sports and outdoor active lifestyle brands through strategic public relations and marketing. Our personable approach, deep industry knowledge, and commitment to clients have established us as a trusted partner for leading brands like Polartec, Osprey, and SMITH Optics. Based in the Wiltshire countryside, we prioritise sustainability, reflected in our six-year membership of the European Outdoor Conservation Association (EOCA), contributing to global environmental projects. Our team combines extensive experience with fresh perspectives, delivering tailored campaigns across public relations, influencer marketing, media buying, and event management. We pride ourselves on building long-term relationships, understanding client needs, and creating impactful narratives that resonate with target audiences.Our work extends beyond traditional PR, encompassing digital strategies, content creation, and European coordination to ensure cohesive brand messaging. With a passion for the outdoors, we champion brands that align with our values of environmental stewardship and community engagement. Over 25 years, we have refined our expertise, adapting to industry changes while maintaining a focus on genuine connections and measurable results. Our teams dedication to continuous learning and innovation ensures clients receive forward-thinking solutions. From crisis management to campaign execution, we provide comprehensive support designed to elevate brands and foster growth in competitive markets. This commitment to excellence and client-centric philosophy remains at the heart of everything we do.
Services
Public Relations
Influencer Marketing
Media Buying
Content Creation
European Coordination
Retailer Support
Social Media
Event Management
Details
- Year established: 2000
Highlights and features
- We have over 25 years of experience in sports and outdoor lifestyle PR.
- Our team combines industry expertise with a passion for sustainability.
- We deliver results-driven campaigns tailored to your brand's unique needs.
- Certified Google Ad specialists manage data-informed digital marketing strategies.
- Our client-centric approach prioritises long-term partnerships and transparency.
Associations and certifications
- European Outdoor Conservation Association (EOCA)
Services
Public Relations
We design strategic PR campaigns tailored to sports and outdoor brands, amplifying their voice through media relations, press releases, and crisis management. Our expertise ensures targeted audience engagement, while our industry connections secure impactful coverage. By aligning brand narratives with market trends, we enhance visibility and credibility.
Influencer Marketing
Our influencer marketing focuses on authentic partnerships that resonate with target audiences. We identify and collaborate with influencers who align with your brand values, driving engagement through genuine storytelling. Campaigns are performance-tracked to ensure measurable ROI, fostering trust and community connections.
Media Buying
We develop data-driven media buying strategies that blend editorial and paid advertising to maximise reach. Our team ensures budget efficiency while targeting audiences through optimal channels. By prioritising performance metrics, we refine campaigns to enhance brand exposure and conversion rates in competitive markets.
Content Creation
From compelling copy to visual storytelling, we craft content designed for social media impact. Our strategy integrates blogging, video production, and graphic design to support cohesive brand messaging. Tailored to audience preferences, this content drives engagement and strengthens online presence.
European Coordination
We streamline cross-border campaigns through localised strategies and regulatory compliance. Our network of European agencies ensures market-specific expertise, enabling seamless brand integration. By addressing regional nuances, we enhance campaign effectiveness and support global brand consistency.
People
Stephanie Briggs
Founder
Stephanie founded Spring PR in 2000, leveraging her industry expertise to build a reputation for strategic PR excellence in the outdoor sector.
Jo Lowe
Account Director
Jo oversees client relationships, combining creativity and sustainability focus to deliver impactful campaigns for leading outdoor brands.
Abbie Baynes
Account Director
With a decade at Spring PR, Abbie specialises in innovative PR strategies, driving media coverage and brand growth.
Naomi Prictor
Senior Account Manager
Naomi manages key accounts, blending sector knowledge with creative solutions to enhance brand visibility and client success.
Jeremy Humphries
Digital Marketing Campaign Manager
Jeremy leads digital campaigns, utilising Google Ad certification to deliver cost-effective, data-driven strategies for outdoor brands.
Questions
What services does Spring PR offer?
We provide public relations, influencer marketing, media buying, content creation, European coordination, and event management for outdoor brands.
Does Spring PR focus on sustainability?
Yes, we prioritise sustainability through initiatives like EOCA membership, aligning with our commitment to environmental stewardship.
Can Spring PR support international campaigns?
Our European coordination services ensure seamless cross-border brand integration and market-specific strategies.
How does Spring PR measure campaign success?
We use performance tracking tools and ROI analysis to ensure measurable results for all PR and digital campaigns.
