Find your perfect wedding dress and let us take care of the rest
Welcome to Serenity, a beautiful bridal boutique located in the heart of Newton Abbot, Devon. Our mission is to ensure that when you walk down the aisle, you will feel the most confident and beautiful you have ever felt in your life. We believe that every bride deserves to feel like a princess on her special day, and we strive to provide exceptional service, expert advice, and unparalleled attention to detail to make that happen.
Our Boutique
Serenity brings to you a range of wedding gowns that are timeless, sophisticated, and elegant. Our luxurious collection includes wedding dresses, mens' formal suit hire, veils, tiaras, and bridal shoes. We pride ourselves on our attentive customer service, making sure that every bride feels like royalty from the moment she walks into our boutique. Our store is open Tuesday through Saturday, with late-night appointments available on Thursday evenings. We also offer online services, including virtual consultations and online booking appointments.
Our Services
At Serenity, we understand the importance of finding the perfect wedding dress. That's why we offer a comprehensive range of services to ensure that every bride finds her dream dress. Our expert bridal consultants will work closely with you to understand your vision, style, and budget, and guide you through our extensive collection. We also offer bespoke services, including altering and tailoring, to ensure that your dress fits perfectly.
In addition to our wedding dresses, we also offer mens' formal suit hire, including premium tweed suits and evening suits. Our menswear collection is designed to complement our brides' dresses, ensuring a cohesive and stylish look for the entire wedding party.
Our Philosophy
At Serenity, we believe that every bride deserves to feel like a princess on her special day. We strive to provide exceptional service, expert advice, and unparalleled attention to detail to make that happen. We are passionate about what we do, and we take pride in being a part of our brides' most special day.
Supporting Local Businesses
We are proud to support our local wedding dress designer, Romantica of Devon. We believe in promoting local talent and keeping our business within the community. That's why we're committed to offering top-quality wedding gowns at affordable prices, without compromising on quality or service.
Excellent Customer Service
The reviews highlight the exceptional customer service provided by Jennie and Serenity. Customers praised Jennie's friendly, helpful, and flexible approach, making the whole experience easy and relaxing. Many reviewers appreciated the personal touch and attention to detail provided by Jennie, which made them feel like family friends.
Professionalism and Expertise
Reviewers praised Jennie's professionalism and expertise in finding the perfect dress or suit. She was able to source unique and beautiful dresses, and even added personal touches such as Swarovski crystals to make the dresses truly special.
Flexible and Accommodating
Jennie's flexibility and accommodating nature were commended by several reviewers. She was willing to work around customers' schedules and even honoured original prices despite wedding dates being postponed due to COVID-19.
High-Quality Products
Reviewers were impressed with the high-quality dresses and suits provided by Serenity. The suits were perfectly fitted and comfortable, and the dresses were stunning and beautifully crafted.
Recommendations
All reviewers highly recommended Serenity and Jennie, praising the exceptional service, beautiful products, and personal touch.

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