Business Details
Luxury Fine Jewellery by RUIFIER
RUIFIER is a luxury fine jewellery brand established by designer Rachel Shaw. Our creations combine meticulous attention to detail, masterful craftsmanship, and ethically sourced precious stones and diamonds. The brand's collections draw inspiration from two distinct philosophies: the playful Visage line and the architecturally striking RUIFER London series. Each piece is designed to empower wearers to express their individuality through adaptable, interlocking designs that can be styled in multiple ways. With 18 curated collections, we offer unique luxury pieces featuring bespoke design elements.Our work has gained international recognition, being stocked at prestigious retailers such as Harrods, Bergdorf Goodman, and Selfridges. We have received accolades including selection for the British Fashion Council's Rock Vault initiative curated by Stephen Webster MBE. Our designs have been featured in leading fashion publications and worn by celebrities including Reese Witherspoon and Emma Roberts. We prioritise ethical sourcing, ensuring all our stones are conflict-free. Customer care remains central to our service, with dedicated support for sizing guidance and product inquiries.
Services
Rings
Bracelets
Earrings
Necklaces
Customisation
Wedding Jewellery
Pearl Collections
Diamond Sets
Fine Jewellery
Gift Wrapping
Highlights and features
- We offer 18 curated collections with adaptable, interlocking designs
- Our pieces use only conflict-free precious stones and diamonds
- Celebrated by leading fashion publications and international celebrities
- Featured in prestigious retailers including Harrods and Bergdorf Goodman
- We provide expert ring sizing guidance and customer support
Associations and certifications
- British Fashion Council
Services
Luxury Fine Jewellery
RUIFIER creates high-end fine jewellery pieces combining traditional craftsmanship with contemporary design principles. Our collections feature interlocking elements that allow multiple wearing styles while maintaining timeless elegance. Each piece incorporates ethically sourced diamonds and precious gemstones, crafted to exacting standards by experienced artisans. Our designs cater to discerning customers seeking unique, wearable art that reflects personal style.
Wedding Collections
Our wedding-specific collections offer coordinated pieces for brides, bridesmaids, and guests. The range includes engagement rings, ceremony necklaces, and celebratory accessories that balance tradition with modern aesthetics. Each design incorporates conflict-free diamonds and precious metals, crafted to complement bridal attire while maintaining everyday wearability. The adaptable designs allow personal styling for unique bridal looks.
Customisation Service
We offer bespoke modifications for select jewellery pieces through our customer care team. This service allows clients to create unique combinations using interlocking elements from different collections. Our experts guide clients through material options, stone selection, and design variations to create one-of-a-kind pieces that meet specific style preferences and requirements.
Celebrity Collections
Our celebrity-endorsed collections feature designs worn by international stars like Reese Witherspoon and Emma Roberts. These pieces combine red-carpet glamour with everyday wearability, showcasing the same craftsmanship and ethical materials as our main collections. The range includes statement pieces and subtle accents that have appeared in major fashion publications and public appearances.
Ethical Sourcing
We guarantee all diamonds and gemstones are ethically sourced through verified supply chains. Our metals meet strict sustainability standards, with transparent documentation available for all materials. This commitment ensures customers receive beautiful, responsibly produced jewellery they can wear with confidence, knowing their pieces support ethical industry practices.
People
Rachel Shaw
Founder & Designer
Rachel Shaw established RUIFIER with a vision to create adaptable fine jewellery that combines traditional craftsmanship with modern design. Her work has gained international recognition through prestigious retail partnerships and celebrity endorsements. With over a decade of experience in luxury jewellery design, she leads the brand's creative direction while maintaining ethical production standards.
Questions
What materials does RUIFIER use in their jewellery?
We use conflict-free diamonds and precious gemstones sourced ethically, with metals meeting our strict sustainability standards.
Can I customise RUIFIER jewellery pieces?
Yes, we offer customisation options for select pieces through our dedicated customer care team.
How do I determine my correct ring size?
Use our detailed size guide matching existing ring diameters to UK/EU/US sizes, with expert assistance available.
What is RUIFIER's return policy?
We offer 30 days from delivery date for returns on unworn items with original packaging and certificates.
Are RUIFIER pieces featured in fashion publications?
Yes, our designs appear regularly in Vogue, Harper's Bazaar, and ELLE among other leading titles.
