Novel Entertainment

Novel Entertainment, a leading children's entertainment company, was founded in 2001 by Mike Watts and Lucinda Whiteley. With a focus on creating and developing successful children's character brands, Novel Entertainment has established a strong reputation for delivering high-quality programming and entertainment across a wide range of media.

At Novel Entertainment, children are at the heart of everything we do. We create memorable children's character brands and manage them across various media, including TV, radio, licensing and merchandise, publishing, gaming, interactive online content, music, theatre, and film. Our mission is to provide children with engaging and entertaining content that promotes creativity, learning, and fun.

Our core programming includes Horrid Henry, Cinemaniacs, Gross Class Zero, Fimbles, Rockit's Pocket, and The Roly Mo Show. We have produced over 700 programmes for television and radio, and our expertise extends into brand licensing and merchandising, computer games, interactive online content, music, theatre and film.

At Novel Entertainment, we believe in creating content that meets the needs of our diverse audience. We take pride in promoting a culture of creativity, inclusivity, and imagination. Our approach is centred on designing entertaining, fun, and engaging content for children that supports their growth and development.

Our Services

At Novel Entertainment, we offer a broad range of services, including:

• Content Creation: We specialise in creating high-quality, entertaining content for children. Our creative team works closely with clients and stakeholders to develop programmes that promote learning, creativity, and fun.
• Brand Management: We manage children's character brands across various media, delivering consistent messaging and branding that support the growth and development of our clients' businesses.
• Licensing and Merchandise: We work closely with licensed brands to develop and distribute merchandise that meets the needs of children. We have established strong relationships with manufacturers and retailers to develop and distribute a range of merchandise that aligns with brand messaging and values.
• Gaming and Interactive Online Content: We design engaging and interactive online content that meets the needs of our audience. We work closely with developers to design and deliver games and interactive content that are fun, engaging, and safe.
• Music: We develop and produce music that aligns with brand messaging and supports children's learning and growth.
• Theatre and Film: We develop and produce theatre productions and films that target a children's audience. We work closely with creative teams to ensure that productions align with brand messaging and values.

At Novel Entertainment, we believe in the power of entertainment to inspire, educate, and promote creativity. We work closely with our clients and stakeholders to develop and deliver content that meets the needs of our audience and supports their growth and development.