We love what we do. It's our passion.
A Passion for Italian Motorcycles and Beyond
Lusso Veloce Ltd is a family-run business nestled in the heart of Ellistown, England. Founded in 1973, we have built a unique legacy around our deep-seated passion for Italian motorcycles and classic cars.
Our Humble Beginnings
Our journey began with the founding of North Leicester Motors Ltd, a local car garage and petrol station. Quickly recognizing the potential for a burgeoning market, we began selling new MZ and small bikes. As our affinity for Italian machinery grew, we proudly became a trusted supplier of Morini, Guzzi, and Ducati motorcycles.
Expertise and Enthusiasm
Over the years, our expertise has broadened to encompass not just sales, but also comprehensive servicing, restoration, and repair of all marques of specialist motorcycles and cars. Our team of knowledgeable technicians shares a genuine passion for these classic vehicles, ensuring meticulous care and attention to detail in everything we do.
A New Chapter
In 2019, the baton was passed to Chris, the son of our founder, who brought a fresh vision and renewed energy to the business. With a youthful perspective and unwavering enthusiasm, Chris has spearheaded a transformation, leading Lusso Veloce to a new era of growth and diversification.
What Sets Us Apart?
- Genuine Passion: Our love for classic motorcycles and cars is evident in our meticulous attention to detail and personalized approach to customer service.
- Extensive Expertise: Decades of experience and a team of skilled technicians ensure unwavering support for all your needs.
- Family Values: As a family business, we prioritize trust, transparency, and building lasting relationships with our customers.
A Diverse Portfolio
From exquisite Ducati Scramblers to meticulously restored classic cars, our diverse inventory showcases our multifaceted expertise. We meticulously curate our selection, guaranteeing genuine classics and unique finds for every enthusiast.
Our Future
Lusso Veloce Ltd continues to evolve, embracing new opportunities while upholding our unwavering passion for classic vehicles. We look forward to sharing our knowledge, expertise, and curated collection with you.
Overall Experience
The reviews shared by Robert Menghini, Joe Billingham, and Damien Gill all have one common theme - exceptional service and satisfaction with their respective experiences at the business. The customers praise the friendly and knowledgeable staff, particularly Chris, who helped them with their vehicle repairs and purchases.
Attention to Detail
The reviews highlight the attention to detail and expertise of the staff, particularly in their knowledge of motorcycles. Robert Menghini's review specifically mentions Chris's professionalism and repair work on his MV Agusta F4S. Joe Billingham's review praises the business's extensive knowledge of all things bikes, suggesting that the staff are knowledgeable and well-informed.
Purchase Experience
Damien Gill's review specifically praises the deal he received on his newly purchased Ducati. His positive experience is reinforced by Robert Menghini's mention of a "first-class service" and Joe Billingham's description of the business as "great".

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