Business Details
26 Years
experience
Strategic Marketing Services in Cheltenham
Established in 2000, APT Marketing has evolved from a niche tourism-focused agency to a full-service marketing partner serving purpose-driven brands. Our approach combines strategic insight with creative execution, delivering tailored campaigns that adapt to client needs and market dynamics. With expertise in digital marketing, public relations, and brand development, we prioritise measurable outcomes while maintaining a commitment to ethical practices.Our team's industry experience spans sectors including hospitality, technology, and sustainability, ensuring clients receive commercially astute recommendations. We operate from Cheltenham, treating client budgets with the same care as our own while delivering cross-platform campaigns that maximise return on investment.
Services
Advertising
Brand Development
Digital Marketing
Public Relations
Social Media Strategy
Grant Funding Support
Website Design
Event Planning
Marketing Strategy
Copywriting
Details
- Year established: 2000
Highlights and features
- We deliver adaptive campaigns with proven 270% membership reacquisition rates
- Our team has secured 700,000+ in grant funding for client projects
- Specialists in marketing for BCorps and ESG-focused organisations
- Award-winning expertise in public relations and policy influence
- Combining 20+ years' experience with innovative digital marketing approaches
Services
Public Relations
Our PR specialists create compelling media narratives that enhance brand reputation and drive business growth. We secure press coverage across traditional and digital platforms, crafting stories that resonate with target audiences while aligning with organisational objectives. With experience in policy influence and media relations, we help clients achieve sustained awareness through strategic communications.
Digital Marketing
We develop comprehensive digital marketing strategies that encompass SEO, website optimisation, and social media management. Our team creates data-driven campaigns that adapt to performance metrics, ensuring maximum ROI. From website design to email marketing automation, we help businesses establish strong online presences that convert digital engagement into tangible results.
Grant Funding Support
Our experts specialise in securing grant funding for business projects, with a proven track record of 700,000+ secured for clients. We translate project visions into compelling applications that meet specific criteria, maintaining a 100% success rate in funding allocation through our strategic approach to proposal development.
Brand Development
We create cohesive brand identities that reflect organisational values and market positioning. Our services include brand messaging, visual identity design, and tone-of-voice development. By aligning brand communications with business objectives, we help organisations establish stronger connections with their audiences and differentiate themselves in competitive markets.
Social Media Strategy
We develop tailored social media strategies that engage target audiences across platforms. Our services include content creation, paid advertising, and analytics reporting. Whether managing organic growth or paid campaigns, we ensure social media efforts align with overall marketing objectives while delivering measurable engagement improvements.
People
Angie Petkovic
Chief Executive Officer
Founder of APT Marketing with extensive experience in hospitality and technology sectors. Former Government task force leader and regular contributor to industry publications. Specialises in strategic marketing solutions for growing businesses.
Victoria Petkovic-Short
Managing Director
Led agency expansion while maintaining core values. Expert in digital marketing with proven success in parliamentary representation and high-ROI campaigns. Oversees strategic direction and client relationships from Cheltenham base.
Angharad Planells
Head of PR
Award-winning communications specialist with 20 years' experience across diverse industries. Former Management Today 35 under 35 leader. Develops integrated PR strategies combining traditional and digital media for measurable business impact.
Maria Fallon
Senior Account Executive
Digital marketing expert with decade-plus experience in audience development. Specialises in content optimisation and multi-channel campaigns. Focuses on building brand awareness through strategic digital communications and influencer partnerships.
Jen Jones
Marketing Executive
Branding specialist with conservation sector background. Skilled in creating resonant content for purpose-led brands. Experienced in both agency and in-house marketing roles across heritage and commercial sectors.
Questions
What marketing services do you specialise in?
We offer full-service marketing including advertising, brand development, digital campaigns, public relations, social media strategy, and grant funding support tailored to purpose-led businesses.
Do you work with non-profit organisations?
Yes, we specialise in supporting charities, non-profits, and social enterprises with their marketing needs, including ESG-focused SMEs and BCorp businesses.
How do you measure campaign success?
We use analytics-driven approaches to track performance, with proven results including 270% membership reacquisition rates and over 1000% ROI on specific campaigns.
Can you help with grant funding applications?
Yes, our team has secured over £700,000 in grants for clients, including a single project securing £250,000, with a 100% success rate in funding allocation.
What makes your agency different?
We combine commercial experience with purpose-driven marketing, offering adaptive campaigns that evolve with client needs while maintaining a strong focus on measurable outcomes.
