U P Public Relations

UP Public Relations is a strategic media relations agency specializing in the luxury lifestyle sector. We curate a curated portfolio of leading, boutique luxury brands across fragrance, beauty, grooming, home fragrance, and interiors. Our passion lies in showcasing the unparalleled stories of these brands to a global audience.

Who We Are

Our dynamic team is led by founder Jason Waterworth, a seasoned PR professional with over 25 years of experience in Lifestyle, Beauty, and Grooming. Partner Jess Burnett further strengthens our offering with her expertise in traditional public relations and digital media. Together, we harness the power of media to amplify our clients' voices.

What We Do

We develop and execute bespoke media campaigns tailored to each client's unique needs. Our services encompass:

• Media Relations: Cultivating relationships with leading media outlets and influencers to secure impactful product placements, features, and interviews.
• Brand Strategy: Collaborating with clients to develop a solid media strategy that aligns with their brand identity and target audience.
• Brand Building: Creating impactful campaigns to establish and enhance brand awareness and reputation.
• Product Placement: Strategically placing clients' products in relevant print, online publications, and social media.
• Feature Placement: Securement high-quality feature articles that showcase clients' expertise and highlight their unique offerings.
• Digital Presence: Developing and executing digital media strategies to build brand awareness and drive engagement.

What Makes Us Different

Our agency embodies a unique blend of:

• In-house Expertise: We are a cohesive team of skilled professionals with extensive experience in luxury lifestyle PR.
• Strategic Approach: We prioritize a tailored, hands-on approach to achieve exceptional results.
• Global Reach: Our established network extends across international media outlets, ensuring maximum exposure.
• Agile Methodology: We adapt to clients' evolving needs and market trends with prompt adaptability.

Clients We Have Worked With

We have had the privilege of working with renowned brands such as:

• 1838 Wallpaper
• Almacantar
• Arte
• Born To Stand Out
• ByNacht
• Centre Point
• Colour & Stripe
• David Collins Studio
• David Hunt Lighting