E B M

Evidence Based Marketing (EBM) is a leading advisory practice specializing in Consumer Healthcare (CHC), with over 25 years of experience guiding clients toward data-driven strategic decisions. Founded in 1996 by industry veterans Jeremy Kelly and Jason Kalik, EBM has become a trusted partner for multinational and local CHC companies worldwide.

Data-Driven Insights for Informed Decisions

We leverage advanced analytics and cutting-edge technology to synthesize comprehensive data sets and generate actionable insights across various aspects of CHC business operations. Our core offering includes:

• Market Analysis & Strategy: Comprehensive assessments of market trends, competitive landscapes, and product portfolio optimization.
• Commercial Due Diligence: Data-backed evaluations of potential acquisitions, mergers, and business partnerships.
• Product Development & Innovation: Insights to support new product launches, portfolio management, and targeted market expansion.
• Performance Monitoring & Reporting: Continuous tracking and evaluation of marketing campaigns, financial performance, and operational efficiency.

Dedicated Expertise for the Chinese Market

Recognizing the unique challenges and opportunities within the Chinese healthcare landscape, EBM has partnered with TPP Healthcare to establish China Deal Flow. This dedicated advisory service assists companies in:

• Identifying potential merger and acquisition targets, or local partner collaborations.
• Evaluating market potential, regulatory feasibility, and optimal commercialization strategies.
• Developing effective online and offline marketing plans tailored to the Chinese healthcare environment.

Our Expertise Includes

• Brand and company acquisitions
• Search engine optimization and market screening
• Portfolio analysis and brand divestment selection
• Due diligence and valuation
• In and Out licensing
• Partner targeting and evaluation
• Anti-trust analysis
• Brand development
• Performance monitoring & reporting
• Geographic and category strategy planning
• Rx-OTC switch evaluation
• R&D resource planning

Unparalleled Data Expertise & Global Perspective

EBM has unparalleled access to leading sales audit and primary research data sources, coupled with extensive experience across continents and categories. Our approach ensures accurate and actionable insights to empower your business decisions.