Puremischief

Puremischief is the Fylde coast's premier independent lingerie store, offering a vast selection of Lingerie, Swimwear and Nightwear. With over 30 years of experience in the lingerie retail business, we have built a reputation for providing excellent customer service and expert fitting advice. Our dedication to our customers has resulted in us being finalists in the National Best Shops Awards five times.

We have recently moved to new premises in April 2021 after 18 years in Henry Street Lytham. Our new location is discrete yet still within the heart of Lytham Town Centre. Our customers can expect the same warm and welcoming atmosphere at our new location, with our experienced team ready to assist them in finding their perfect match.

Our Services

At Puremischief, we understand that whilst the look of the lingerie may first attract, it is important that it fits properly. We offer a free fitting service, with our team fully trained to provide expert fitting advice on the correct bra size and style to suit your body shape. Our spacious and airy fitting rooms provide the perfect environment to try on various styles and appreciate the benefit of wearing the correct fit and style.

We stock a wide range of brands, including Fantasie, Prima Donna, Marie Jo, Simone Perele, Mey, Wacoal, Conturelle, ELOMI, Freya, Panache, Fantasie, Sunflair, Gottex Profile, David, Iconique Beachwear, Mey, DAMELLA, and Blackspade. We have something for everyone, from everyday essentials to special occasion lingerie, swimwear, and nightwear.

We pride ourselves on being a physical store and do not have an online shop. We believe that it is crucial to be fitted regularly, and we can post out repeat orders. Our experienced team is always on hand to offer advice and answer any questions you may have.

Visiting Puremischief

We are open Tuesday - Saturday from 10.00am - 4.30pm. We are located at 2, The Mews, 36, Clifton Street, Lytham, FY8 5EW. We encourage our customers to visit us on social media to keep in touch with any latest news and offers we may have.

At Puremischief, we are committed to providing our customers with a personalised and exceptional shopping experience. We look forward to seeing you again soon.