Lamma

Welcome to LAMMA Show 2025, the United Kingdom's leading agricultural machinery and technology event that brings farmers and innovators together. Our show, taking place on the 15th and 16th of January 2025 at the NEC in Birmingham, serves as a platform for more than 600 exhibitors to showcase their groundbreaking agricultural machinery, technology, and equipment to a diverse audience of over 40,000 attendees. As you explore our 11 halls filled with exhibitors, you'll not only witness exclusive machinery launches and UK debuts but also engage with global brands, niche manufacturers, and a variety of sector-specific services and tools tailored to meet the needs of agriculture.

The LAMMA Show Experience

LAMMA is more than just an exhibition; it's a unique opportunity to network, do business, and enhance your understanding of the agricultural landscape. We pride ourselves on creating a dynamic showcase that empowers farmers to explore the latest developments in arable and grassland machinery, tractors, and combines. A wealth of new technology, services, and tools awaits you at our show, designed to support you in making informed decisions that drive the growth and success of your agricultural enterprise.

At LAMMA Show 2025, you'll experience a compelling event that includes:

• An extensive exhibition of over 600 leading agricultural brands and niche manufacturers.
• Exclusive machinery launches, many of which will be making their UK debut.
• Unrivalled opportunities to network, do business, and learn from experts.
• Innovative show features, including LAMMA LIVE, Agriconnect TV, and the Health and Wellbeing Zone.
• Professional development through CPD points and the Young Engineer Award.
• A dynamic careers zone and interactive Farming Simulator League.

Visitors have shared their enthusiasm for our show, saying, "It was a great show for us, networking and looking at farm machinery. We found some very useful items we intend to purchase and found out a lot of good information, highly recommend" (Core Agri Contracting). Exhibitors have also expressed the importance of LAMMA to their businesses, with comments like, "LAMMA is great to be able to connect with customers. LAMMA is hugely important to our sales and marketing campaigns. It's a great opportunity to showcase our products. We use LAMMA to help people engage with our brand and products" (Kubota) and "LAMMA is incredibly important to our marketing and sales strategy. We don't exhibit at as many shows as we used to but LAMMA is a crucial part of the farming calendar" (FENDT).

Discover the Latest Innovations

Join us at LAMMA Show 2025 to experience the most recent technological advancements in the agricultural sector. With hundreds of exhibitors showcasing their latest offerings, attendees can expect to see cutting-edge equipment and services that support efficiency, sustainability, and productivity. Don't miss the chance to connect with the industry's brightest minds and learn about groundbreaking solutions that can transform your agricultural operations.

Engage in Education and Professional Development

LAMMA Show 2025 offers CPD points and a Young Engineer Award to support continuous learning in the agricultural sector. Additionally, our interactive careers zone and Farming Simulator League provide opportunities for professional development and networking. By attending our event, you'll not only deepen your understanding of agricultural technology but also build valuable connections with industry peers and professionals.

Why Exhibit at LAMMA Show 2025

As an exhibitor, LAMMA Show 2025 offers the perfect platform to grow your brand, generate quality leads, and increase sales within the agricultural sector. With tailored stand space and sponsorship packages, our knowledgeable team can help you make the most of your presence at the UK's largest machinery show. By showcasing your products, connecting with your target audience, and building brand awareness, LAMMA Show will significantly boost your business's growth.