Business Details
41 Years
experience
Your Premier Agricultural Machinery and Technology Event in Birmingham
LAMMA Show has been the UK's premier agricultural machinery and technology event for over 40 years, connecting farmers across diverse sectors with pioneering companies offering cutting-edge equipment and solutions. Our event provides a dynamic platform for over 600 exhibitors to showcase innovations including tractors, combines, arable and grassland machinery, alongside advanced technologies tailored to all agricultural sectors. With attendance exceeding 40,000 in 2025, we facilitate unparalleled networking opportunities, market research, and knowledge exchange with industry experts.Our dedicated team ensures a comprehensive experience through co-located events like CropTec and the Low Carbon Agriculture Show, while maintaining strict adherence to accessibility standards and visitor convenience. The event's longevity and growth demonstrate our deep industry expertise, commitment to innovation, and understanding of evolving agricultural needs.
Services
Exhibitor Booths
Networking Opportunities
Product Demonstrations
Educational Seminars
Visitor Access
Details
- Year established: 1985
Highlights and features
- We offer over 600 exhibitors showcasing cutting-edge agricultural technology
- Our event attracts 40,000+ attendees, providing unmatched networking opportunities
- We host exclusive machinery launches and UK debuts from global brands
- Our 40+ year history demonstrates deep industry expertise and market understanding
- We provide educational seminars and workshops led by agricultural specialists
What people say
Great networking opportunities
Excellent exhibitor variety
Innovative product displays
Valuable industry insights
Well-organized event
Services
Exhibitor Booths
Over 600 exhibitors showcase the latest agricultural machinery and technology across 11 exhibition halls. This includes global brands and niche manufacturers presenting innovations in tractors, combines, and arable equipment. Exhibitors benefit from high-traffic visibility and direct engagement with farming professionals seeking cutting-edge solutions.
Networking Opportunities
Facilitates business development through face-to-face interactions between farmers, contractors, and equipment suppliers. The event structure encourages meaningful connections via dedicated meeting spaces, co-located events, and informal networking areas. Attendees gain insights into market trends while exhibitors build relationships with potential clients and partners.
Product Demonstrations
Live equipment demonstrations showcase machinery capabilities in action. This includes working displays of tractors, harvesting equipment, and innovative farming technology. Visitors observe performance characteristics firsthand, enabling informed purchasing decisions while manufacturers demonstrate practical applications of their latest innovations.
Educational Seminars
Industry experts deliver technical presentations on agricultural advancements and best practices. Topics cover machinery efficiency, sustainable farming technology, and sector-specific challenges. These sessions provide professional development opportunities while keeping attendees informed about regulatory changes and emerging industry trends.
Visitor Access
Comprehensive visitor management system ensures smooth entry for agricultural professionals. Includes pre-registration options, on-site check-in facilities, and accessibility provisions. Visitors receive event guides and directional support to maximize their time exploring exhibitor offerings and special feature zones.
People
Mike Hartley
Sales Director
With extensive experience in agricultural event management, Mike leads sales strategy and exhibitor relations. He ensures client needs are met through tailored stand packages and strategic event positioning.
Ajesh Visram
Head of Sales
Ajesh oversees sales operations with a focus on expanding exhibitor participation. His expertise in agricultural machinery markets helps businesses maximize their exposure at the UK's premier farming event.
Rachel Lewis
Head of Event Marketing
Rachel directs marketing strategy to attract industry professionals. She develops promotional campaigns that highlight the event's unique value proposition to both exhibitors and visitors.
Viv Orchard
Operations Manager
Viv manages event logistics and operational delivery. Her team ensures smooth execution of all event elements, from stand construction to visitor flow management.
Luan Garrett
Event Operations Manager
Luan coordinates on-site operations with over 15 years' experience in large-scale event management. He oversees safety protocols, exhibitor services, and facility coordination.
Questions
What is the LAMMA Show?
LAMMA Show is the UK's leading agricultural machinery, equipment, and technology exhibition held annually at Birmingham's NEC, connecting farmers with over 600 exhibitors.
When and where is LAMMA Show held?
LAMMA Show takes place annually at the National Exhibition Centre in Birmingham, with the 2026 event scheduled for January 14-15.
How do I register for LAMMA Show?
Visit the official website to claim your free ticket in advance. Each visitor requires a pre-registered ticket for entry.
What types of exhibitors attend LAMMA Show?
Over 600 exhibitors showcase agricultural machinery, technology, and services including tractors, combines, arable equipment, and innovative farming solutions.
Is parking available at the venue?
The NEC offers 16,500 parking spaces with early bird discounts available, though visitors should note that parking charges apply.
What accessibility features are available?
The event provides full disabled access, including mobility scooter hire and accessible routes throughout the exhibition halls.
Videos
