Business Details
Your Trusted Partner for AI and Digital Transformation
Tangent Marketing Services is a leading enterprise digital product consultancy specialising in future-ready AI and digital transformation solutions. With a strategic focus on innovation, we combine deep technical expertise with creative design to deliver scalable digital experiences, products, and capabilities. Our cross-disciplinary teams work globally to help organisations harness AI, machine learning, and automation for measurable business impact.Backed by ISO 27001 certification and a proven track record with enterprise clients like SAP, Vodafone, and Reed, we prioritise robust strategy, agile development, and composable architecture to future-proof businesses. Our leadership team brings decades of experience in technology, consulting, and digital transformation, ensuring clients receive actionable insights and cutting-edge solutions tailored to their unique challenges.
Services
AI Strategy
Digital Transformation
Software Development
UX Design
Cloud Solutions
Data Engineering
AI Product Development
Platform Architecture
Digital Consultancy
Agile Delivery
Highlights and features
- 15+ years delivering enterprise digital transformation for global clients
- ISO 27001-certified processes for secure, compliant solutions
- Cross-disciplinary teams combining AI, design, and technical expertise
- Proven track record with Fortune 500 companies and industry leaders
- Global delivery hubs in London, Pozna, and Cape Town
Associations and certifications
- ISO 27001
What people say
Expertise in AI
Client-focused approach
Innovative solutions
Global reach
Proven results
Services
AI Strategy
We develop tailored AI strategies that align with business objectives, identifying use cases for automation, machine learning, and generative AI. Our approach combines technical feasibility with commercial viability to deliver scalable solutions. Clients benefit from reduced operational costs, enhanced decision-making, and competitive differentiation through purpose-built AI systems.
Digital Transformation
Our digital transformation services modernise legacy systems through composable architecture and agile methodologies. We focus on creating seamless user experiences while ensuring technical scalability. Enterprises achieve improved operational efficiency, better customer engagement, and future-proof digital capabilities that adapt to market changes.
Software Development
We build robust, secure software solutions using modern tech stacks and DevOps practices. Our full-cycle development covers design, testing, and maintenance. Clients receive high-performance applications that integrate with existing systems while supporting long-term scalability and innovation.
UX Design
Our UX design combines research-driven insights with accessibility best practices to create intuitive digital interfaces. We prioritise user needs while aligning with business goals. Clients see increased engagement, reduced friction, and stronger brand loyalty through our human-centred design approach.
Cloud Solutions
We design cloud-native solutions optimised for scalability, security, and cost efficiency. Our engineers implement hybrid and multi-cloud strategies tailored to enterprise requirements. Businesses benefit from improved system resilience, faster deployment cycles, and reduced infrastructure overhead.
People
Leigh Gammons
CEO
With 15+ years leading global businesses for FTSE 100 companies, Leigh drives Tangent Marketing Services's strategic vision. He focuses on executive management, customer experience, and technology innovation, working with major clients like HSBC and Coca-Cola.
Caroline Goodwin
COO
Caroline brings 20+ years in digital experience development, specialising in platform delivery and service design. Her expertise includes HSBC.com and IWG portal projects. She is a certified SCRUM master with a focus on operational excellence.
Andy Eva-Dale
CTO
Andy has 15+ years in application development, working with organisations like London Stock Exchange and BAE Systems. He leads technical innovation and holds certifications in multiple technologies, delivering award-winning enterprise solutions.
Nadine Clarke
Strategy Partner
With over a decade at Tangent Marketing Services, Nadine provides strategic direction for digital marketing and B2B/B2C projects. Her pragmatic approach has delivered brand propositions and digital roadmaps for global clients across diverse sectors.
Richard Trigg
Design Partner
Richard leads the design team, focusing on removing assumptions from the design process. With experience in both scaleups and blue-chip companies, he delivers aesthetically pleasing solutions that balance creativity with practical business needs.
Questions
What AI services do you offer?
We provide AI strategy, generative AI implementation, custom AI product development, and machine learning solutions tailored to enterprise needs.
Which industries do you work with?
We serve sectors including telecommunications, retail, finance, healthcare, and technology, delivering cross-industry digital transformation expertise.
How do you ensure project scalability?
Our composable architecture approach and global delivery hubs enable seamless scaling while maintaining technical integrity and performance.
What locations do you operate in?
We have offices in London, Newcastle, Valencia, Cape Town, Lahore, Poznań, and Cairo, supporting global client delivery.
How do you handle data security?
As ISO 27001-certified professionals, we implement robust security frameworks and compliance measures across all digital solutions.
Can you help with legacy system modernisation?
Yes, our digital transformation services specialise in modernising legacy infrastructure through agile methodologies and cloud integration.
