Cib

Welcome to our full-service B2B agency, specialising in construction PR and marketing. We are a multi-award-winning agency, dedicated to providing exceptional services to our clients. Our team is passionate about what we do, the clients we serve, and the industry we operate in. We are committed to our clients' success while ensuring a healthy work-life balance for our people.

Services

We offer a comprehensive range of PR and marketing services tailored to the construction industry. Our services include media relations, content creation, social media management, event management, and strategic planning. We are proud to deliver high-quality work that achieves results for our clients.

Media Relations

Our media relations team has an impressive track record of securing media coverage for our clients. For example, we achieved an average of 37 pieces of coverage per month for Makita, with 73% of this coming from free editorial rather than paid-for opportunities. We also consistently achieve more coverage for Forbo's product launches than any of its competitors.

Content Creation

Our content team produces high-quality content that engages target audiences and drives action. Our two-year content strategy resulted in pre-registrations increasing by 88% in 2022 and again by a further 35% in 2023. We also developed a successful multi utilities launch campaign for Jewson Civils Frazer, resulting in all 24 branches now trading in this key product line.

Social Media Management

Our social media team manages social media channels for our clients, creating content that resonates with target audiences and drives engagement. We work closely with our clients to develop social media strategies that align with their overall marketing goals.

Event Management

We plan and execute events that deliver results for our clients. For example, we devised and delivered a strategic live event at Manchester Piccadilly train station for Time for Timber, engaging the general public and raising awareness of the brand.

Strategic Planning

We work with our clients to develop strategic plans that align with their business goals. We take a data-driven approach to strategic planning, using research and analysis to inform our recommendations.

Case Studies

We are proud of the work we have delivered for our clients. Here are some examples of our recent projects:

• Powering up marketing comms for Makita: We achieved an average of 37 pieces of coverage per month for Makita with 73% of this coming from free editorial rather than paid-for opportunities.
• Launch of Surestep Fast Fit Forbo Flooring: In just six months we achieved over 187,000 media impressions with only four pieces of coverage subject to an editorial charge.
• Three reasons campaign InstallerSHOW: Our two-year content strategy resulted in pre-registrations increasing by 88% in 2022 and again by a further 35% in 2023.
• Multi utilities launch campaign Jewson Civils Frazer: Our simple but powerful creative launched a full multi utilities range, successfully building a customer base resulting in all 24 branches now trading in this key product line.
• Planting seeds of change Time for Timber: To engage the general public, we devised and delivered a strategic live event at busy Manchester Piccadilly train station.
• Trusted brand support Thorn Lighting: Thorn Lighting trusted us to help ensure brand consistency across an expansive range of product collateral and materials used globally.
• Challenging established brands Valspar Trade: Our multifaceted, integrated campaign helped Valspar Trade reach a new audience and take the fight to the big paint brands in the UK market.
• Turning employees into Net Zero Heroes Saint-Gobain: Through an innovative 'gamified' internal comms campaign, we helped educate the Saint-Gobain Contracts Division's 670 staff about its 2050 roadmap to net zero.