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Business Details
Award-Winning Creative Advertising Agency London
Fold 7 is an independent global creative advertising and digital agency headquartered in London. Established with a vision to bridge the gap between brand strategy and cultural relevance, we specialise in creating award-winning social, brand, design, and digital communications. Our approach is rooted in dismantling traditional industry silos, fostering a conscious connection between brands and culture through diverse thinking and inclusive practices. As a certified B Corp, we prioritise ethical standards and sustainability while delivering impactful campaigns for global clients.

Our multidisciplinary team combines strategic rigour with creative innovation, serving sectors ranging from consumer goods to technology. With a proven track record in transforming iconic brands like Carlsberg and Audible, we focus on long-term brand growth through integrated solutions that resonate across platforms. Our collaborative ethos extends to sibling agencies in design, brand experience, and digital consultancy, ensuring comprehensive support for clients navigating modern market challenges.
Services
Brand Strategy Creative Ideation Advertising Campaigns Digital Strategy Social Media Experiential Marketing Film Production Visual Identity Design
Highlights and features
  • We are a certified B Corp committed to ethical and sustainable practices.
  • Our integrated approach merges brand strategy with cultural insights for cohesive campaigns.
  • Award-winning team with expertise in transforming global brands like Carlsberg and Audible.
  • Collaborative network of sibling agencies specialising in design and digital innovation.
  • Proven success in driving long-term brand growth through diverse, inclusive thinking.
Associations and certifications
  • B Corp
What people say
Strong strategic and creative capabilities Eager to do great work Aligned closely to our values Deliver incisive strategy thinking Talented, no ego team
Services
Brand Strategy
We craft tailored brand strategies that align business goals with cultural relevance. Our approach builds authentic connections through messaging that fosters trust and loyalty. By analysing market dynamics and consumer behaviour, we create frameworks that drive long-term brand recognition and growth for clients across industries.
Creative Ideation
Our team develops distinctive creative platforms with lasting cultural impact. We generate ideas that transcend channels, ensuring brand consistency while enabling adaptability. These concepts are designed to resonate across traditional and digital platforms, maintaining relevance in evolving market landscapes.
Advertising Campaigns
We produce integrated advertising campaigns spanning TV, radio, print, and digital channels. Our work combines storytelling with strategic placement to maximise reach and engagement. Clients benefit from cohesive narratives that reinforce brand identity while achieving measurable business outcomes.
Digital Strategy
Our digital strategies enhance brand presence through user-centric design and data-driven insights. Services include UX/UI design, web development, and social media management. We focus on creating seamless digital experiences that convert audiences into engaged communities.
Experiential Marketing
We design immersive brand experiences that foster emotional connections. Through events, activations, and influencer collaborations, we create memorable interactions that amplify brand messaging. Our approach integrates physical and digital elements to extend reach beyond live engagements.
People
Ryan Newey
Founder & Chief Creative Officer
With over two decades in brand communications, Ryan founded Fold 7 while shaping Ted Baker. He has led global clients like Nike and Carlsberg, driving the agency's growth through entrepreneurial vision and transformative ideas.
Dave Billing
Executive Creative Director & Partner
Dave oversees creative output with a 25-year career spanning music production and creative direction. He has worked with Amazon, Sony, and Carlsberg, previously founding Above+Beyond before joining Fold 7 to lead creative departments.
Marc Nohr
Chairman
Formerly founder of Kitcatt Nohr, Marc brings extensive marketing expertise as Fold 7's chairman. He chairs charity JW3 and invests in tech startups, combining industry leadership with a commitment to creative excellence.
Yelena Gaufman
Chief Strategy Officer
Yelena leads strategic development with global brand experience. Formerly at Havas, she specialises in communication strategies for UK and international clients, blending cultural insight with commercial objectives to drive brand success.
Hannah March
Chief Growth Officer
Hannah directs growth strategy, leveraging experience from Engine and CI&T. She focuses on aligning client needs with Fold 7's capabilities, ensuring effective communication of the agency's value proposition to new and existing clients.
Questions
What services does Fold7 offer?
We provide brand strategy, creative ideation, advertising campaigns, digital strategy, social media management, and experiential marketing services.
Is Fold7 a certified B Corp?
Yes, we achieved B Corp certification in recognition of our commitment to ethical practices and sustainability standards.
How does Fold7 approach brand-culture integration?
We use a proprietary process connecting brands with cultural insights through diverse thinking, breaking down traditional industry silos for cohesive strategies.
Can Fold7 work with global brands?
Yes, we have extensive experience delivering campaigns for international clients like Carlsberg, Audible, and Capital One across multiple markets.
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