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Your Trusted Luxury Jewellery & Watch Specialist in Bedford
Baker Brothers Diamonds has been a cornerstone of luxury jewellery and watch retailing in Bedfordshire since 1839. Our legacy is built on curating exquisite diamonds, prestigious timepieces, and bespoke creations, all underpinned by ethical sourcing and unparalleled craftsmanship. With direct relationships with diamond cutters in Antwerp, we ensure every stone meets the highest quality standards while adhering to the Kimberley Process. Our team of master jewellers transforms these gems into timeless pieces, complemented by services such as repair, repurposing, and custom design.

Customer service remains our priority, with knowledgeable staff offering tailored guidance on diamond selection, ring sizing, and after-sales care. Through continuous training and a deep understanding of the 4Cs, we empower clients to make confident, informed choices. As a family-run business, we blend heritage with innovation, maintaining our status as Bedfordshire's only Official Rolex Retailer since 2008. Our new boutique in Bedford features VIP rooms, dedicated bridal areas, and on-site watchmaking expertise, ensuring a seamless blend of tradition and modernity.
Services
Luxury Watches Bespoke Jewellery Design Watch Servicing Jewellery Repairs Diamond Sales Valuations Jewellery Repurposing Insurance Services Cleaning Products Finance Options
Highlights and features
  • Over 180 years of expertise in luxury jewellery and watches
  • Bespoke design service tailored to your preferences
  • Ethically sourced diamonds with Kimberley Process certification
  • 0% APR finance options for flexible purchasing
  • Free 'clean and check' service for jewellery purchased from us
Associations and certifications
  • Rolex
  • National Association of Jewellers
What people say
'Unforgettable experience' 'Expert advice' 'Perfect fit' 'Timely repairs' 'Heirloom transformation success'
Services
Bespoke Jewellery Design
Our bespoke service transforms your vision into a unique piece using premium materials. Collaborate with specialists to create rings, necklaces, or heirloom-inspired designs. Goldsmiths employ traditional techniques to ensure durability and beauty. Ideal for those seeking one-of-a-kind items that reflect personal style or repurpose existing jewellery into modern creations.
Watch Servicing
Maintain your watch's precision with battery replacements, movement servicing, and bracelet adjustments. Our Rolex-trained watchmaker ensures optimal performance for luxury brands. Regular servicing extends lifespan and preserves resale value, with inspections identifying potential issues before they escalate into costly repairs.
Jewellery Repairs
From resizing rings to re-setting gemstones, our craftsmen restore damaged pieces to their original condition. Services include chain soldering, claw repair, and rhodium plating for white gold. Free 'clean and check' assessments ensure sentimental or valuable items receive appropriate care.
Valuations
Obtain accurate valuations for insurance or resale purposes. Expert appraisers document item specifics with digital photography and detailed descriptions. In-house assessments eliminate the need to send valuables elsewhere, with discounted rates for previously purchased items.
Jewellery Repurposing
Transform outdated or broken jewellery into contemporary designs while preserving sentimental value. Services include remodelling heirlooms, resetting stones, or melting metals for new creations. This sustainable approach combines craftsmanship with personal history to produce meaningful, modern pieces.
People
Rebecca
Bespoke Specialist
With over a decade of experience, Rebecca excels in translating client visions into custom jewellery designs. Her expertise in diamond grading and creative problem-solving ensures each piece meets both aesthetic and practical requirements.
Lisa Fitch
Sales Consultant
Lisa combines product knowledge with attentive service, guiding clients through luxury watch and jewellery selections. Her focus on customer satisfaction has earned numerous positive testimonials for creating memorable shopping experiences.
Jimmy
Rolex-Trained Watchmaker
Jimmy oversees our Rolex Service Centre, applying brand-certified techniques to maintain precision in luxury timepieces. His technical expertise ensures optimal performance for both modern and vintage watches.
Questions
How do I book a bespoke jewellery consultation?
Contact us via phone or email to schedule an appointment with our specialists. Discuss your vision, materials, and budget to begin creating your custom piece.
Do you service non-Rolex watches?
Yes, we service various brands including TUDOR, TAG Heuer, and Longines. Our watchmaker handles battery replacements, movement servicing, and bracelet adjustments.
What's included in your free jewellery check?
We inspect for loose stones, structural integrity, and cleanliness. A complimentary clean and basic assessment ensures your jewellery remains in optimal condition.
Can I finance purchases online?
Yes, we offer 0% APR finance through V12 for orders over £500. Klarna also provides interest-free instalment options during checkout.
How does the jewellery valuation process work?
Bring your items to our store for immediate assessment. We provide detailed documentation with photographs and market value analysis for insurance purposes.
Do you buy pre-owned watches?
Yes, we offer competitive valuations for luxury timepieces. Bring your watch to our boutique for authentication and receive payment within two working days if accepted.