Business Details
50+ Years
experience
Suzuki & BSA Motorcycle Dealers in Romford
Established in 1966, John's of Romford has evolved from a modest Vespa and Lambretta reseller during the Mod Scene era into an officially appointed Suzuki & BSA motorcycle and scooter dealership serving Essex and East London. Our team combines over five decades of hands-on experience with expert knowledge to deliver exceptional customer service. As a one-stop bike shop, we provide comprehensive solutions including Compulsory Basic Training (CBT), motorcycle sales, insurance, finance, servicing, MOTs, genuine parts, and rider gear. Our workshop facilities offer comprehensive after-sales service and motorcycle repairs, while our finance partnerships provide accessible options for UK residents.We support local motorcycle clubs and offer exclusive discounts to members, reflecting our commitment to the biking community. Our experienced technicians handle new, used, and demonstrator models, with a focus on Suzuki's latest innovations including the Avenis 125 and Burgman Street 125EX. We maintain transparency in all financial arrangements, disclosing commission structures upfront and adhering to strict regulatory standards under the Financial Conduct Authority. Our dual locations in Romford ensure convenient access for customers across London and the South East.
Services
Motorcycle Sales
Scooter Sales
Servicing & Repairs
MOT Testing
CBT Training
Finance Options
Insurance Assistance
Parts Supply
Club Discounts
Warranty Services
Details
- Year established: 1966
Highlights and features
- We offer over 50 years of motorcycle industry expertise
- Our one-stop shop provides complete motorcycle solutions
- We maintain factory-trained technicians for Suzuki & BSA models
- We provide FCA-regulated finance options with transparent terms
- We stock genuine manufacturer parts and accessories
Associations and certifications
- Financial Conduct Authority
Services
Motorcycle Sales
We offer the complete range of new Suzuki and BSA motorcycles alongside a carefully selected inventory of used bikes. Our sales team provides expert guidance on model selection, financing options, and rider requirements. With demonstrator models available for test rides, customers can experience performance characteristics before purchasing.
Servicing & Repairs
Our fully equipped workshops provide comprehensive servicing and repairs for all motorcycle makes. Technicians maintain factory standards for Suzuki and BSA models, using genuine parts and diagnostic equipment. We offer scheduled maintenance, warranty work, and MOT preparation with flexible appointment times.
CBT Training
We deliver DVSA-approved Compulsory Basic Training for new riders, including theory instruction and practical riding sessions. Our instructors cater to different learning speeds, with access to suitable training bikes. The course covers essential riding skills and road safety awareness for licence acquisition.
Finance Solutions
We arrange competitive finance packages through regulated lenders, including PCP and HP agreements. Our advisors explain terms clearly, with transparent disclosure of APR, deposit requirements, and total repayment amounts. Applications consider individual circumstances while maintaining responsible lending standards.
Parts Supply
We stock genuine manufacturer parts and premium aftermarket components for motorcycle maintenance and customisation. Our inventory includes performance upgrades, protective accessories, and rider gear from leading brands. Expert staff provide fitting advice and installation services for purchased items.
Questions
What motorcycle brands do you sell?
We are official dealers for Suzuki and BSA motorcycles, offering their complete range of new models including the latest Avenis 125 and Burgman Street 125EX scooters.
Do you offer motorcycle finance options?
Yes, we provide FCA-regulated finance solutions including PCP and HP agreements with competitive rates, subject to status and terms.
Can I take a test ride before purchasing?
We encourage test rides on available demonstrator models. Our sales team can arrange test rides for specific models during operating hours.
What are your opening hours?
We operate Monday-Friday 9am-6pm, Saturday 9am-5:30pm, with Sunday and Thursday closures. Appointments can be scheduled outside standard hours where possible.
Do you provide motorcycle insurance assistance?
While we don't sell insurance directly, we partner with leading providers and can guide customers to competitive motorcycle insurance options.
Are used motorcycles available?
Yes, we maintain a regularly updated selection of pre-owned motorcycles from various manufacturers, with full servicing history where available.
