Beauty is about enhancing what you have. Let yourself shine through!
Our journey began with a simple vision: to empower small and medium-sized enterprises (SMEs) to make a tangible impact in the world. We firmly believe that these businesses hold immense potential to create positive change, and we are dedicated to guiding them toward achieving their social goals while maintaining financial stability.
Who We Are
At the helm of this mission stands Michelle, a seasoned accountant with a deep-seated understanding of the challenges faced by purpose-driven businesses. Having witnessed numerous entrepreneurs struggle with balancing financial growth with social responsibility, she realized the need for a comprehensive approach to accounting that extends beyond just numbers.
Our Approach
We go beyond simply crunching numbers and generating financial reports. We aim to be your trusted partner, helping you:
- Measure your impact: Beyond just profit margins, we teach you how to quantify your positive influence on the environment, community, or specific social causes.
- Plan for sustainability: We guide you in adopting practices that minimize environmental impact, optimize resource allocation, and foster long-term growth.
- Optimize your social responsibility: We support you in choosing impactful charities and implementing strategic initiatives to maximize their benefit.
Our Clients
We proudly serve:
- Professional services & consultants: Empowering you to offer top-notch services while minimizing your environmental footprint.
- Internet retailers: Guiding you in achieving sustainable growth through responsible resource utilization.
- Therapists & Healers: Helping you prioritize self-care and contribute to a healthier community.
Our Vision
We envision a world where values-driven businesses become the norm, where profit serves as a tool to achieve greater good. By empowering entrepreneurs to make a difference, we believe we can create a positive ripple effect, fostering a future filled with purpose and progress.
Author: Hannah Danson
Rating: 5 stars
Review:
Hannah Danson started with Michelle three months ago when she set up as a Sole Trader. She has found Michelle to be an excellent professional who is informative, helpful, and friendly. Michelle has made the process of starting up as a sole trader extremely simple and worry-free for Hannah.

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