Business Details
17 Years
experience
Sustainable Seafood Restaurants & Online Market in the UK
Established with a vision to revolutionise seafood consumption, Rockfish operates a network of coastal restaurants and an online seafood market dedicated to sustainable practices. Our supply chain ensures full traceability, sourcing exclusively from MSC-certified fisheries or local southwest English waters. Daily fresh catches from Brixham Market are expertly prepared and distributed to restaurants or delivered nationwide in eco-friendly packaging. We champion zero-waste principles through precise filleting techniques and repurposing offcuts for community initiatives. Our educational programmes, including fish market tours and sustainability workshops, empower guests to make informed seafood choices.The Ocean Protector Pack for children fosters environmental stewardship from an early age. Through partnerships with Devon Environment Fund, we promote regenerative fishing practices and coastal conservation. Our commitment extends beyond the plate, with 1 from every bill supporting local environmental charities chosen by restaurant teams. The Rockfish Online Seafood Market offers next-day delivery of fresh and frozen sustainable seafood, complemented by a curated range of artisan tinned products preserved using traditional Spanish methods. This dual approach ensures access to premium British seafood year-round while reducing seasonal waste.
Services
Seafood dining
Online seafood delivery
Takeaway service
Fish market tours
Sustainable catering
Details
- Year established: 2009
Highlights and features
- We source exclusively from MSC-certified fisheries and local southwest English waters
- Our Brixham quayside base enables daily fresh seafood distribution nationwide
- Zero-waste policy through expert filleting and community food repurposing
- Ocean education programmes for children and adults enhance sustainability awareness
- 1 from every bill supports local environmental charities chosen by our teams
Associations and certifications
- Marine Stewardship Council (MSC)
What people say
Best turbot ever
Sustainable sourcing
Fresh daily catches
Ocean Protector Pack
Eco-conscious dining
Services
Sustainable seafood dining
Our coastal restaurants serve freshly caught, MSC-certified seafood sourced daily from Brixham Market. Dishes showcase seasonal British catches prepared by expert chefs. The menu educates diners about sustainable fishing practices while offering panoramic sea views in historic port locations.
Online seafood market
The Rockfish Online Seafood Market provides nationwide next-day delivery of fresh and frozen sustainable seafood. Products include daily market catches, premium tinned seafood preserved using traditional Spanish methods, and bespoke orders. Eco-packaging ensures freshness while maintaining environmental responsibility throughout the supply chain.
Fish market tours
Guided Brixham Market tours offer behind-the-scenes insights into sustainable fishing practices. Participants learn about seafood seasonality, responsible sourcing, and preparation techniques. Proceeds support the Fishermen's Mission charity, enhancing community engagement and industry education for both staff and the public.
People
Mitch Tonks
Founder
Mitch Tonks established Rockfish to transform seafood consumption through sustainability. With decades of industry experience, he pioneered direct-from-port supply chains and community education programmes. His leadership focuses on ethical sourcing and preserving traditional fishing methods while innovating for future sustainability.
Questions
What makes Rockfish seafood sustainable?
We source exclusively from MSC-certified fisheries and local southwest English waters, ensuring traceability and responsible fishing practices that protect fish stocks for future generations.
Can I order Rockfish seafood online?
Yes, our Online Seafood Market offers fresh and frozen sustainable seafood with nationwide next-day delivery, including premium tinned products preserved using traditional Spanish methods.
Are Rockfish restaurants dog-friendly?
Many Rockfish locations welcome well-behaved dogs in designated outdoor seating areas, maintaining a comfortable environment for both pets and diners.
Do you offer educational experiences about seafood?
We provide Brixham Market tours explaining sustainable fishing practices, plus Ocean Protector Packs for children to learn about marine conservation through interactive beach clean activities.
How does Rockfish reduce food waste?
Our zero-waste policy includes precise filleting techniques, repurposing offcuts for schools and children's meals, and blast-freezing unsold fresh seafood for online sales.
What community initiatives does Rockfish support?
Each restaurant supports local environmental charities through fundraising and awareness campaigns, with 1 from every bill donated to community-chosen organisations focused on coastal conservation.
