Cloud & Compass

Welcome to Cloud and Compass, a trailblazer in the realm of real-time marketing. In an era where businesses function in real-time, it's about time your marketing does too. We are challenging the norm of pre-planned and bought advertising, embracing the power of real-time technology to enable you to buy what you need when you need it across all channels.

Our mission is to revolutionise traditional advertising, moving away from the bulk buying of advance media from owners who offer the best rebates, towards a more outcome-focused approach. The world of massive production budgets for annual TV extravaganzas is on its way out, and we're here to facilitate the transition with real-time marketing tools, strategy, and delivery.

Our Focus

Our primary focus lies in programmatic out-of-home (OOH) advertising. Our StoreBoost platform empowers retailers and brands to buy media programmatically (in real-time) or automatically (guaranteed ahead of time) and optimise their spend across digital OOH and mobile media in proximity to their stores and beyond.

We specialise in dynamic, data-driven, contextual content, proven to be more effective than standard advertising copy by as much as 50% on most brand and performance measures. We're one of the few specialists in the OOH market that can buy programmatically and deliver dynamic campaigns as a unique selling proposition.

Our approach to OOH advertising is omni-channel, viewing the relationship between physical and digital retail as symbiotic. As physical retail becomes more experiential and customer relationship-driven, our campaigns and user journeys are designed to reflect how consumers engage seamlessly across channels.

Data is at the heart of all our services, starting with real-time in-store footfall data integrated into a wider data set. This enables our customers to enhance their media targeting and advertising content. We offer an end-to-end automation solution from measuring footfall to triggering a campaign, buying media in real-time, then generating, serving, and measuring it.

Understanding the success of OOH advertising campaigns can be challenging, but we're here to help. We assist our customers in understanding the success of their campaigns with brand and performance metrics that can be modelled and scaled.

Creator

Innovation is in our DNA. We're constantly developing new real-time products and services in-house to add to our portfolio. If it doesn't exist or we can do it better, we'll create it.

Investor

We've invested in a number of relevant businesses and are always on the lookout for opportunities to support the growth of businesses aligned with our vision.

Incubator

At 26 Britton Street, our co-sharing studio in Farringdon, we host our StoreBoost team and sublet desks and private offices as part of our investment and partnership with ad-tech or creative start-ups. We believe that a physical space is essential for creativity, brand building, ideas, and culture. While flexibility is important, there's no substitute for a creative space where we can showcase our technologies, host clients and events.