Business Details
43 Years
experience
Your Trusted Partner for Independent Financial Advice
True Advice Financial Services was founded in 1983 by Tony Hollom, establishing over 40 years of expertise in financial advice. As a family-run business based in East Grinstead, Sussex, we prioritise honesty, transparency, and client-centric service. Our nationwide operations focus on the southeast UK and London, offering independent advice on mortgages, pensions, insurance, and investments. Tony Hollom, with decades of experience, leads as the principal financial adviser, supported by Ashley Hollom, a mortgage and insurance specialist since 2018.Our values of clear communication, speed of service, and best practice in client care underpin every interaction. We provide whole-of-market access, including exclusive deals, and deliver tailored solutions through a rigorous process of fact-finding, research, and ongoing portfolio management. Our regulatory compliance as an FCA-authorised Appointed Representative ensures adherence to the highest industry standards.
Services
Mortgages
Pensions
Insurance
Investments
Equity Release
Buy-to-Let
Life Insurance
Income Protection
Financial Planning
Retirement Advice
Details
- Year established: 1983
Highlights and features
- We offer over 40 years of experience in independent financial advice.
- Our whole-of-market access includes exclusive deals unavailable on the high street.
- Free, no-obligation initial consultations with a dedicated financial advisor.
- Family-run values ensure transparent, ethical service and long-term client relationships.
- We provide tailored solutions for mortgages, pensions, insurance, and investments.
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Great mortgage arrangement
Impartial pension advice
Smooth process
Expertise in investments
Excellent communication
Services
Mortgage Advice
Our independent mortgage advice covers residential, buy-to-let, and commercial mortgages. We provide whole-of-market access, including exclusive deals, and tailor solutions to your financial situation. With over 40 years of combined experience, we simplify the process from application to completion.
Pension Planning
We offer tailored pension advice, including private pension setup and tax-efficient strategies. Our independent approach ensures unbiased recommendations across all providers. With expertise in risk profiling, we help build secure retirement funds aligned with your goals.
Investment Management
Our investment services focus on diversification and risk management to maximise returns. We provide ongoing portfolio reviews and market analysis to adapt to changing conditions. Tailored strategies cater to both new and existing investors seeking long-term growth.
Insurance Solutions
We offer comprehensive insurance advice, including life, income protection, and critical illness cover. Our free consultations identify gaps in your current coverage. We recommend policies tailored to your personal and financial circumstances, ensuring peace of mind for you and your family.
Equity Release
Our equity release advice helps retirees access property wealth without selling their home. We explain flexible plans, repayment options, and tax implications. With a focus on long-term financial security, we ensure solutions meet your retirement needs and family considerations.
People
Tony Hollom
Financial Adviser
Tony founded True Advice Financial Services in 1983, bringing over 40 years of industry expertise. He specialises in pensions and investments, prioritising client needs with a transparent, ethical approach to financial planning.
Ashley Hollom
Senior Mortgage & Insurance Advisor
Ashley joined the family business in 2018, focusing on mortgages and insurance. With a client-first ethos, he simplifies complex processes and delivers tailored solutions, ensuring clear communication and swift service.
Sue Hollom
Executive Assistant
Sue supports the business as an executive assistant, leveraging her organisational skills to ensure smooth operations. Her role reflects the family's commitment to personal service and attention to detail.
Questions
What areas do you cover?
We operate nationwide with a focus on southeast England, including East Grinstead, London, Brighton, and Crawley.
Are your financial advisers independent?
Yes, we are fully independent and not tied to any single provider, ensuring unbiased advice across the whole market.
Do you charge for initial consultations?
No, we offer free, no-obligation initial consultations with a dedicated financial advisor.
What mortgage types do you advise on?
We cover residential, buy-to-let, commercial, and equity release mortgages, among others.
How do you tailor investment plans?
We assess your risk tolerance, financial goals, and market conditions to create diversified, personalised investment strategies.
