Business Details
Alupro: Advancing Aluminium Recycling in the UK
Alupro is a not-for-profit organisation with over 30 years of experience representing the UK's aluminium packaging industry. We work to meet and exceed recycling targets by collaborating with local authorities, waste management sectors, and the metal packaging industry to develop collection infrastructure. Our consumer education campaigns encourage participation in recycling schemes, and we act as the industry's voice on government policy and legislative development. With a membership spanning the full aluminium packaging loop, we provide expert advice on domestic and European policy issues.Our initiatives include Every Can Counts, MetalMatters, and Foil Recycling Programmes, which have driven record-breaking recycling rates and carbon savings. In 2023, we achieved 162,000 tonnes of aluminium packaging recycled, saving 2.3 million tonnes of carbon. We partner with councils, educators, and communities to inspire change and promote a circular economy for aluminium packaging.
Services
Every Can Counts
MetalMatters
Foil Recycling Programme
Education Resources
Deposit Return Scheme
Highlights and features
- We have over 30 years of experience in aluminium packaging recycling.
- Our partnerships with local authorities drive nationwide recycling improvements.
- We provide free educational resources and campaign materials.
- Our Every Can Counts programme operates in 21 countries globally.
- We achieved record-breaking 162,000 tonnes of aluminium packaging recycled in 2023.
What people say
Brilliant resources
Delighted with results
Fun engaging campaigns
Child-friendly graphics
Increased metal collection
Services
Every Can Counts
Every Can Counts is a global programme inspiring people to recycle drink cans wherever they are. With operations in 21 countries, it delivers event activations, media campaigns, and social media engagement to boost recycling rates. The programme achieved 1.4 million event footfalls and 13.2 million media reach in 2023.
MetalMatters
MetalMatters is a behaviour change programme raising recycling rates for aluminium and steel packaging in homes. Partnering with local authorities, it engages 600,000 households annually, resulting in 500+ tonnes of extra metal recycled and 4,000+ tonnes of carbon saved compared to new metal production.
Foil Recycling Programme
This programme partners with local authorities to improve kerbside foil recycling. It provides clear guidance on recyclable foil types and presentation methods. In 2023, it targeted 14,000 households directly and reached 360,000 via social media campaigns.
Education Resources
Our education initiatives target key stages 2-3, offering free teaching resources and competitions. In 2023, these programmes reached 87,000 pupils, generated 2,900 resource downloads, and received 182 competition entries, promoting recycling awareness among young people.
Deposit Return Scheme
We advocate for effective deposit return schemes to boost packaging recycling rates. Our 2023 report outlines implementation strategies, policy reforms, and environmental benefits, supporting government efforts to create a circular economy for aluminium packaging.
Questions
What is Alupro's primary mission?
Alupro works to advance aluminium packaging recycling in the UK through industry collaboration, public education campaigns, and policy advocacy.
How does Alupro support local authorities?
We provide free resources, campaign materials, and technical support to help local authorities improve aluminium recycling rates and resident engagement.
What recycling programmes does Alupro manage?
We manage Every Can Counts, MetalMatters, Foil Recycling Programme, and educational initiatives to boost different aspects of aluminium packaging recycling.
How can businesses partner with Alupro?
Businesses can join our membership network or collaborate on specific recycling initiatives to meet sustainability targets and industry obligations.
What environmental benefits does Alupro achieve?
In 2023, our programmes saved 2.3 million tonnes of carbon by promoting aluminium recycling instead of using new metal production.
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