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Your Trusted Bike Shop in Shrewsbury
Established in Shrewsbury, we are a dedicated bicycle retailer and service provider with over 40 years of combined industry expertise. Our team specialises in offering a comprehensive range of cycling products, from high-performance mountain bikes to electric and hybrid models, alongside expert mechanical support and tailored customer service. We operate from a purpose-built facility in Frankwell, providing professional workshop repairs, bike fitting, and technical advice to cyclists of all levels.

Our commitment to quality extends to partnerships with leading brands like Bosch and invisiFRAME, ensuring customers receive industry-certified solutions. We prioritise customer satisfaction through initiatives such as 0% finance options, demo bike trials, and a cycle-to-work scheme, making cycling accessible and enjoyable for the local community.
Services
Bike Sales Workshop Repairs Demo Bikes Cycle to Work Bike Bag Hire
Highlights and features
  • We offer over 40 years of combined cycling industry expertise.
  • Our team provides Bosch-certified e-bike diagnostics and repairs.
  • We offer 0% finance options on orders of 300 or more.
  • Demo bikes are available to trial before purchase.
  • We are an official invisiFRAME trained protection centre.
Associations and certifications
  • invisiFRAME
  • Bosch
Services
Bike Sales
We offer a comprehensive range of bicycles including mountain, hybrid, electric, and road models from leading brands. Our inventory caters to all skill levels, from entry-level riders to professional athletes. Expert staff provide tailored advice to ensure optimal fit and performance for every customer.
Workshop Repairs
Our certified mechanics provide professional maintenance and repair services for all bike types. This includes Bosch e-bike diagnostics, invisiFRAME protection installations, and component upgrades. We use manufacturer-approved tools and techniques to ensure longevity and performance of your cycling equipment.
Demo Bikes
Test ride options are available to experience bike handling before purchase. This service allows customers to evaluate performance across different terrains and models. Demo sessions are conducted with expert guidance to match riders with their ideal bicycle.
Cycle to Work
We facilitate government-backed cycle-to-work initiatives, enabling employees to save on bike purchases through salary sacrifice. The program includes tax-free equipment acquisition and support with scheme administration for employers and staff.
Bike Bag Hire
Secure bike bag rentals are available for commuters and event attendees. These weatherproof storage units protect bicycles during extended periods of non-use. The service operates on flexible hire terms to accommodate varying customer needs.
Questions
What payment options are available for bike purchases?
We accept major credit/debit cards and offer 0% finance options on orders over £300. Payment plans are subject to approval.
Can I test ride a bike before buying?
Yes, demo bikes are available for trial. Sessions include expert guidance to help you evaluate performance across different models.
Do you service bikes purchased elsewhere?
Yes, our workshop supports all brands. We are Bosch-certified for e-bike repairs and offer invisiFRAME protection installations for any bike.
What is the cycle-to-work scheme?
This government initiative allows employees to save tax on bike purchases through salary sacrifice. We assist with equipment selection and scheme administration.
Are bike storage options available?
Yes, we provide secure bike bag rentals for commuters and event attendees on flexible hire terms.