Business Details
15 Years
experience
Award-Winning PR & Marketing Solutions
Arch Communications is an award-winning public relations and marketing agency established in 2011, founded by former BBC journalist Matt Youdale. With over a decade of experience, we specialize in strategic communications, media relations, and digital marketing to elevate brands nationally. Our team combines frontline journalism expertise with corporate communications proficiency, delivering tailored strategies that align with client objectives. We offer comprehensive services including crisis management, social media strategy, content creation, and video production.Recognized for excellence through industry awards, our approach focuses on understanding client needs, crafting compelling narratives, and leveraging extensive media contacts to maximize visibility. We serve diverse sectors from SMEs to public sector organizations, emphasizing measurable results and long-term reputation building.
Services
PR Strategy
Media Relations
Social Media Management
Content Creation
Crisis Handling
Video Production
Staff Engagement
Training Programs
Strategic Planning
Wordcraft Services
Details
- Year established: 2011
Highlights and features
- We offer decades of award-winning journalism and corporate communications experience.
- Our strategic approach aligns all communications with your corporate priorities.
- We leverage extensive media contacts to secure impactful publicity.
- We provide comprehensive services from crisis management to video production.
- Our work has been recognized with top industry honours.
Associations and certifications
- ESPO
Services
PR Strategy
We develop tailored PR strategies that align with corporate objectives, leveraging media relations and storytelling to enhance brand visibility. Our approach combines journalism expertise with strategic planning to deliver measurable results. Services include media outreach, reputation management, and campaign execution for businesses and public sector organizations.
Social Media Management
Our social media services create engaging content and strategic campaigns to grow audiences and strengthen brand presence. We manage platforms, analyze performance, and craft targeted strategies to improve engagement and drive business growth through digital channels.
Content Creation
We produce compelling written content including press releases, blogs, and marketing materials that resonate with target audiences. Our team ensures clarity, consistency, and impact across all communications, enhancing brand messaging and audience engagement through strategic storytelling.
Crisis Handling
Our crisis management services protect and rebuild reputations during challenging times. We provide media training, strategic communications, and stakeholder engagement to mitigate damage and restore public confidence through proactive, transparent communication strategies.
Video Production
We create professional video content that elevates brands through compelling visual narratives. Our services include concept development, filming, and editing for social media, corporate communications, and marketing campaigns to engage audiences and enhance brand visibility.
People
Matt Youdale
Founder
Former BBC journalist with 20 years' experience, specializing in strategic communication and media relations. Holds MA in Strategic Communication and CIPR membership.
Marcus Alton
Head of PR
Award-winning journalist with 35 years' experience, including BBC roles and media training. Expert in storytelling and media engagement strategies.
Richard Baker
Business Communications Specialist
Former newsroom editor with expertise in business communications and economic reporting. Works with tech firms and universities on strategic messaging.
Stuart Baird
Strategic Communications Expert
Award-winning communicator with NHS and government experience. Specializes in crisis management and leadership training for public sector organizations.
Gaby Taylor
Health Communications Specialist
Public sector communications expert with NHS leadership experience. Focuses on health campaigns and stakeholder engagement strategies for healthcare organizations.
Questions
What is PR and what does it offer?
PR uses media relations to build brand awareness through strategic storytelling, media coverage, and reputation management to enhance visibility and credibility.
What makes a good press release?
Effective press releases grab attention immediately, provide clear key facts, include relevant quotes, and follow journalistic conventions to maximize media engagement opportunities.
How can I build media relationships?
Build media relationships through consistent valuable interactions, understanding journalist needs, providing timely relevant content, and maintaining professional communication channels.
What should be in a marketing strategy?
A marketing strategy should define clear objectives, target audiences, key messages, communication channels, implementation tactics, and evaluation metrics for measurable results.
How can I get media interested?
Create newsworthy angles by connecting to current events, emphasizing human interest elements, and demonstrating relevance to journalists' audiences and coverage areas.
Should I use social media for marketing?
Yes, social media is essential for modern marketing due to its wide reach, engagement capabilities, and measurable impact on brand visibility and customer relationships.
