Business Details
Luxury Interior Designers in the Midlands & Cotswolds
Chapter Seven Design is a luxury interior design studio specialising in creating calm, intelligent, and layered interiors tailored to clients' lifestyles. With a focus on architectural heritage and modern living, we offer end-to-end design solutions across the Midlands and Cotswolds. Our approach combines deep listening with technical expertise, ensuring spaces are both functional and aesthetically refined. Led by Andy and Joanne Smith, we prioritise collaboration with architects and trusted contractors to deliver seamless project coordination. Our work spans full-home transformations, single-room designs, and virtual consultations, catering to discerning homeowners and developers. We limit project numbers annually to maintain meticulous attention to detail, resulting in timeless interiors that reflect clients' tastes and needs.Our process integrates spatial planning, bespoke joinery, and curated finishes, supported by a commitment to transparency and client satisfaction. With backgrounds in design and business management, our team ensures every project aligns with both creative vision and practical requirements. Our studio's name reflects our architectural precision, inspired by FDK Ching's design principles. We serve locations including Solihull, Birmingham, Warwickshire, and the Cotswolds, offering tailored solutions grounded in texture, proportion, and purpose.
Services
Complete Service
Boutique Service
Tailored Service
Virtual Design
Project Coordination
Highlights and features
- We collaborate closely with your chosen architects or builders
- Our Virtual Interior Design service caters to single rooms or remote projects
- We undertake selected projects across the UK beyond the Midlands
- Led by industry experts with backgrounds in architectural technology and business management
- We limit annual project numbers to ensure meticulous attention to detail
What people say
Calm, thoughtful approach
Transformative space design
Meticulous attention to detail
Seamless project coordination
Personalised solutions
Services
Complete Service
Our Complete Service offers end-to-end luxury interior design for whole-home transformations or large-scale renovations. We provide spatial layouts, lighting design, bespoke joinery, and full project management. This service ensures every element aligns with your lifestyle and architectural context, from initial concept to final installation. Clients receive coordinated procurement, trade schedules, and seamless delivery oversight.
Boutique Service
The Boutique Service focuses on smaller-scale projects like kitchen redesigns or single-room enhancements. We offer curated design solutions with space planning, finish selections, and styling guidance. This service maintains our signature attention to detail while catering to clients seeking elegant updates without full-home commitments. Ideal for design-conscious homeowners wanting targeted improvements.
Tailored Service
Tailored Service provides expert design advice at key project stages. We offer strategic input on concept refinement, technical drawings, or finish specifications without full-service involvement. This flexible option suits clients managing their own renovations but requiring professional insight. Our guidance ensures quality decisions at critical project junctures.
Virtual Design
Virtual Design Service delivers remote interior solutions for single rooms or distant clients. Includes a Zoom consultation, digital layout plans, moodboards, and sourcing lists. Perfect for second homes, smaller spaces, or those outside our primary service areas. Maintains our design standards through digital collaboration tools.
Project Coordination
Project Coordination ensures seamless implementation of design plans. We manage timelines, contractors, and material procurement while maintaining design integrity. Regular site visits and supplier coordination guarantee adherence to specifications. This service bridges design vision with practical execution, ensuring stress-free delivery of complex projects.
People
Andy Smith
Creative Director
With a background in building services engineering and architectural technology, Andy specialises in solving technical design challenges. He focuses on meticulous detailing and client collaboration, ensuring spaces combine functionality with refined aesthetics. His expertise guides projects from concept to completion.
Joanne Smith
Business Director
Joanne oversees project coordination and client relations, leveraging her business management expertise. She manages timelines, budgets, and supplier networks to ensure smooth project delivery. Her client-centric approach prioritises clear communication and stress-free experiences throughout the design process.
Questions
Do you work with our architect or builder?
Yes, we collaborate with your chosen professionals or recommend trusted partners.
Can you help with one room only?
Yes, our Boutique Service specialises in single-room design solutions.
Do you design outside the Midlands?
Yes, we undertake selected UK-wide projects beyond our primary service areas.
What services do you offer?
We provide Complete, Boutique, Tailored, and Virtual Design services for various project scopes.
How do you charge for consultations?
Our one-hour paid consultation costs £125 + VAT, following an initial discovery call.
How does the design process work?
We follow four stages: briefing, concept design, detailed design, and project delivery with regular updates.
