Ten 80

Welcome to our agency, your dedicated partner for B2B marketing. We are a team of seasoned marketing professionals with a shared passion for helping businesses like yours build engagement with their target customers and drive growth. At the heart of our approach is a deep understanding of your target audience, which we use to develop tailored marketing strategies that deliver results.

Positioning Strategy

Positioning is the foundation of any successful marketing campaign, and it starts with a deep understanding of your target customer or end-user. We work with you to carry out positioning exercises that reveal the needs and challenges of your target audience, and how your product or service can solve them. Actionable segmentation, persona development, competitor analysis, and customer surveys are all tools we use to move towards product-market fit.

Strategy and Planning

Once we have a solid positioning strategy, we move on to devising tailored channel marketing strategies designed to meet your objectives. With so many marketing channels at your disposal, it can be overwhelming to decide which ones to use. That's where we come in, with our expertise in building demand-gen funnels via search, social, surveys, and event marketing. We help you build a budget-efficient strategy that engages your target audience and drives click-journeys.

Brand Identity

Your brand is more than just a logo or tagline. It's a place where your customers feel they belong. We help you create that sense of 'place' through great storytelling, compelling design, and immersive content. Consistency is key in the age of multi-channel marketing, so we ensure that your core identity and visual language are applied consistently across all channels, including your colour palette, typefaces, imagery, iconography, and photography.

Content Creation / AI

Our expertise lies in the copywriting, design, and delivery of all forms of B2B marketing content. We create content for websites, video channels, email campaigns, landing pages, social channels, and for in-person, digital, or hybrid events. Our goal is to produce content that drives behaviour and entices users to act, whether that's reading, watching, clicking, purchasing, subscribing, or engaging. We also use AI tools to help us produce the volume and variety of content necessary to meet your digital marketing objectives.

Content Marketing / SEO

Your organic or search channel is critical, as it helps your target audience find your content at the right time - when they're signalling intent. Adopting keyword strategies and optimising content for search ensures that your brand or product is findable at that crucial moment. We help you identify with your target customer's problem, answer their query, and describe your solution, all while capturing their data.

Video

As a content-driven marketing team, video is in our DNA. We're highly experienced in video production, and we see it as a key expertise rather than an add-on. Video remains the most powerful medium for engaging audiences with powerful storytelling. In a multi-channel world with an easily distracted audience, compelling video can help you grab and hold their attention long enough to deliver your message.

Event Marketing

Events, both virtual and hybrid, are an opportunity to address your target audience and deliver content that entertains and inspires. Event marketing comes in all sizes, from regular webinars to annual summits. When used effectively, hybrid event management platforms can be a marketing channel in themselves. We provide content and support for event marketing, including video services.