Business Details
36 Years
experience
Your Trusted Financial Advisers in Norwich
Established in March 1990, Premier Financial Group is a fully qualified financial services advisory firm directly authorised by the Financial Conduct Authority (FCA). Our team of expert advisers specialises in mortgages, insurance, investments, and lifetime planning, offering independent advice tailored to individual client needs. With over three decades of experience, we pride ourselves on providing comprehensive financial solutions to both individual and corporate clients across Norwich and surrounding areas. Our FCA regulation ensures adherence to strict professional standards, while our whole-of-market approach grants access to a diverse range of products and lenders. We prioritise long-term client relationships through transparent communication, personalised service, and ongoing aftercare support.Our advisers maintain specialist expertise in specific financial sectors rather than generalist knowledge, ensuring deeper understanding of complex financial products. As a locally rooted business, we combine national regulatory compliance with community-focused service delivery. Our reputation for excellence is evidenced by numerous client referrals and consistently positive feedback. We operate from our Independent House office at 18-20 Thorpe Road, Norwich, serving clients through face-to-face meetings, remote consultations, and digital platforms. Our commitment to financial education is demonstrated through regular client workshops and informative online resources.
Services
Mortgages
Insurance
Investments
Financial Advice
Equity Release
Details
- Year established: 1990
Highlights and features
- FCA-regulated financial advisers with 35+ years' local experience
- Whole-of-market access to 1000+ mortgage and insurance products
- Specialist advisers in specific financial sectors, not generalists
- Personalised service with ongoing aftercare support
- Consistently top-rated with 255+ 5-star Google reviews
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Excellent communication skills
Highly recommend him
Hassle free & efficient
Made the process pain free
Knowledgeable and helpful staff
Services
Mortgage Advice
We provide independent mortgage advice with access to the entire market. Our FCA-regulated advisers help first-time buyers, remortgagers, and investors find competitive rates. Services include fixed-rate, tracker, buy-to-let, and adverse credit mortgages. Our team guides clients through the entire process from application to completion.
Life Insurance
Our insurance specialists offer comprehensive life cover solutions including term policies, critical illness cover, and family income benefits. We provide impartial advice to ensure appropriate protection levels for mortgages and dependents. Services include policy comparisons, health questionnaire assistance, and claims support.
Investment Advice
PFG Investments offers tailored portfolio management and pension planning services. We advise on stocks, bonds, mutual funds, and property investments. Our specialists create diversified portfolios aligned with risk tolerance and financial goals, with options for both novice and experienced investors.
Equity Release
We provide specialist advice on releasing capital from property for homeowners aged 55+. Services include lifetime mortgages, drawdown options, and inheritance protection strategies. Our advisers explain tax implications and ensure suitability for individual circumstances.
Financial Planning
Our holistic financial planning covers retirement strategies, tax-efficient investments, and estate planning. We offer pension consolidation, risk assessment, and long-term wealth management solutions. Services are tailored to individual needs with regular portfolio reviews.
People
Ian Babb
Mortgage Adviser
Experienced mortgage adviser with 15+ years' experience, specialising in first-time buyer mortgages and property auctions. Known for patient, client-focused approach and exceptional communication skills. Holds FCA-approved qualifications.
Michal Zgainski
Senior Mortgage Broker
Senior mortgage broker specialising in remortgaging and complex cases. Provides daily client updates and step-by-step guidance through the mortgage process. Recognised for professionalism and successful client outcomes.
George
Financial Adviser
Experienced financial adviser with expertise in mortgage solutions and investment strategies. Maintains regular client communication and provides tailored financial planning. Known for thorough market knowledge and client advocacy.
Questions
Are you regulated by the Financial Conduct Authority?
Yes, Premier Financial Group is directly authorised and regulated by the FCA under reference 525971.
What mortgage types do you advise on?
We advise on all mortgage types including fixed-rate, tracker, buy-to-let, adverse credit, and equity release mortgages.
Do you offer insurance services?
Yes, we provide life insurance, critical illness cover, income protection, and buildings & contents insurance.
Can you help with investment planning?
Our PFG Investments team offers portfolio management, pension planning, and tax-efficient investment strategies.
What are your office hours?
Our Norwich office is open Monday-Friday 9am-5pm with appointments available outside these hours.
Do you support local charities?
We actively support local causes including Big C Cancer Charity and East Anglian Air Ambulance through annual fundraising events.
