Find your flow, ride with passion
At South Fork Racing, we're passionate about cycling and dedicated to providing the best possible experience for our customers. With a team of experts who live and breathe the sport, we're committed to delivering exceptional advice, guidance, and support to help you get the most out of your cycling journey.
Our Story
When our shop was founded, we believed that being actively involved in the sports we're selling equipment for was crucial to providing expertise and staying up-to-date with the latest developments. Our founder, Nick, is the perfect example of this philosophy in action. As a former European Water-ski racing champion, Nick has gone on to excel in cycling, competing in Downhill and Mega Enduro events in the UK and France, as well as XC racing at national level and road racing. His passion and dedication to the sport are infectious, and he's always happy to share his knowledge and expertise with our customers.
Our Services
At South Fork Racing, we're proud to offer a wide range of services designed to meet the needs of cyclists of all levels. From beginners to seasoned pros, we've got everything you need to get the most out of your bike. Our services include:
- Sales of top-quality bikes, components, and accessories from leading brands
- Expert advice and guidance from our knowledgeable staff
- Custom builds and bespoke bike fitting services
- Workshop services, including repairs, maintenance, and upgrades
- Cycle to Work Scheme, allowing you to purchase a bike and/or accessories tax-free
- Online finance options, making it easier to get the bike you want
- Free UK shipping on orders over 100
- 28-day no-quibble returns policy
Our Commitment to Excellence
At South Fork Racing, we're committed to providing the best possible experience for our customers. We strive to deliver exceptional customer service, expert advice, and top-quality products to help you achieve your cycling goals. Whether you're a seasoned pro or just starting out, we're here to support you every step of the way.
Excellent Customer Service
The majority of reviewers had a fantastic experience at this bike shop. The staff were consistently described as "friendly", "helpful", and "knowledgeable". Several reviewers highlighted the shop's willingness to go the extra mile, such as fixing a bike on the spot, providing advice on bike maintenance, and delivering goods quickly.
Quick and Efficient Service
Many reviewers praised the shop's quick service, with some even receiving assistance within 10 minutes of arrival. The staff were also commended for their efficiency in fixing problems, with one reviewer's bike being fully serviced and cleaned free of charge.
Reasonable Prices and Quality Products
Reviewers were generally pleased with the prices and quality of the products they purchased, with several mentioning that they would highly recommend the shop to others.
A Single Disappointing Experience
However, one reviewer had a very poor experience with the shop, citing faulty components and poor customer service. The reviewer reported being told that the fault was their own fault and was refused a refund. This review stands out as a rare negative exception to the otherwise overwhelmingly positive experiences.

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